Pakistan News

Artists discuss promotion of animated movies

Artists discuss promotion of animated movies

ISLAMABAD: Artists from different parts of the country attended an exhibition for the promotion of animated movies and comic books here on Sunday.

Organised by software engineering and fine arts students, 20 stalls were set up at the exhibition to display the work of the artists. Animated movies were also displayed on the occasion.

A large number of visitors, especially youth, also visited the exhibition and got information about the scope of the animated work in the country. The participants also took interest in animated movies such as Burka Avenger.

Mudassar Butt, a cartoonist from Lahore, told Dawn that the exhibition was arranged to showcase the best work in the field of animation and comic.

There is a huge market for animation in Pakistan but it is not being explored.

Moreover, the media is more interested in showing political news and hardly covers the artists, he said.

“However, we are entering in a golden age in which the demand for the animated work will increase. Animated movies are being produced in the country and comic books are also displayed in almost every big store,” he said.

Through exhibitions, the citizens are getting awareness that it is a fulltime job and students should take interest in it. However, at the government level, he added, nothing was being done to promote the culture of animation.

In reply to a question, Mr Butt said the media should give space to the animated movies in their primetime to increase the interest of the citizens.

“It is unfortunate that Burka Avenger, which was made to promote education in Pakistan, is being shown in the country through foreign channels. The Pakistani media hardly discuss it,” he said.

Some other companies are also making animated movies and contacting foreign channels to sell them because Pakistani channels are hardly interested in them,” he said.

Hassan Jalil, one of the organisers of the exhibition, said all over the world events were held for the promotion of animated movies and comic books but till 2013 there was no concept of such exhibitions in Pakistan.

“Five years ago, there was no awareness about the animated movies in Pakistan. We held an exhibition last year to give an opportunity to the artists and the youth to have an interaction with each other.”

He said youngsters with a potential to become good artists were trying to become doctors or engineers because they did not know about other fields. Muiz Khan, a software engineering student, told Dawn that he wanted to become a video game developer but in Pakistan a majority of people did not give attention to the animated movies and animators.

“However, awareness is increasing and in future a large number of people will join the field,” he said.

Published in Dawn, April 20th, 2015

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