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PFDC design district to take fashion to another level

PFDC design district to take fashion to another level

LAHORE: When it comes to defining what has been achieved after four days of back-to-back fashion, eight years of fashion weeks and 10 years since the establishment of Pakistan Fashion Design Council (PFDC), perhaps no one can put it in better words than the council’s Chairperson Sehyr Saigol when she announced the establishment of a ‘design district’ in Lahore.

Inviting office-bearers Saad Ali, Maheen Kardar Ali, Kamiar Rokni, Nickie Nina and HSY on stage, Sehyr revealed that “our category comes under ‘made-out garments’ which, to me, means T-shirts”.




She added that through the design district the gap between artisans, craftsmen and design teams will be bridged to bring them together for business and showcase in Pakistan and abroad.

“The importance of design needs to be recognised and we are grateful for government support. In the initial stage we will establish a craft centre to bring people together, work with designers and produce updated crafts that are our true treasure.”

“In the second stage, the display of cottage industry crafts and their retail will be the main subject of our focus, besides laying the foundation of a textiles museum. Some of the most beautiful stitches (tankas) are in Pakistan and this is a fact based on research. Handicrafts, jewellery, leather, whatever our specialty, we have to take it to another level for it is (at) our very heart and soul,” Sehyr added.

On the fourth and last day of the PFDC Sunsilk Fashion Week, Sana Safinaz played with the kimono to create short dresses with capes, abstract floral art motifs and prints on a lively colour base and black-and-white selection of outfits that saw the designer duo make a smashing presence.

Republic by Omar Farooq brought on the ramp chequered pants that ended just above the ankles, men’s short jackets that finished above the sleeve besides overcoats and jackets in earth tones, blacks and beiges. Digital print T-shirts, suede tops and showstopper Fawad Khan in a digital floral print jacket also featured. Syeda Amera showed a collection of slinky cocktail and evening dresses mostly in sea green.

Huma and Amir Adnan opened with cotton net worked in French lace patterns, metallic embellishments and men’s sherwanis that followed body contours, jackets, paisley print silk kurtas and much more.

Sania Maskatiya’s dominant colour themes were crimson, emerald green, lemon-lime and she showed off-shoulder tops, flared pants with worked sleeves and jackets in tissue and organza.

At this point, PFDC spokesperson Sara Shahid took to the stage to make a ‘thank you speech’. She also announced the dates for PFDC L’Oreal Bridal Week from Sept 15-17 in Lahore. Hassan Sheheryar Yasin of HSY aka Sheroo added that it was a victory for the council and Pakistan that all pioneers of the fashion industry could come and show on the PFDC platform.

HSY later unveiled his affordable Ink collection based on ethical fashion during the grand finale that featured organza long jackets with silk thread embroidery motifs along with menswear sherwanis in shades of blue, kimono jackets in women’s wear, mustard yellow pleated dress with heavily worked sleeves, and a second sequence on menswear with mustard tones in kurtas with contrast tucked neckties. It all came together in an exuberant, extravagant and exotic finale with the sherwanis and a stunning showstopper number worn by supermodel Mehreen Syed.

Published in Dawn, April 22nd, 2015

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