Apple cuts prices, screen sizes for new iPhone, iPadArchive
CUPERTINO: Apple went small — cutting prices as well as screen sizes — unveiling a new iPhone and iPad aimed at reaching more customers and boosting replacements, at a low-key product unveiling on Monday.
The new launches came as Apple geared for a high-profile court battle with the US government on encryption and data protection, with chief executive Tim Cook claiming that protecting privacy is an obligation for the tech giant.
The new iPhone SE will debut at $399 for US customers without a contract subsidy, a significant cut from the price of its larger iPhones.
Apple vice president Greg Joswiak said many consumers prefer smaller handsets, which accounted for 30 million iPhones sold in 2015.