Android software creator unveils ‘Essential’ phoneArchive
SAN FRANCISCO: A creator of the Android software powering smartphones around the world steps into the hardware market with a handset that promises to tackle the clutter, complexity and rapid obsolescence of current devices.
Andy Rubin said in an online post late on Tuesday that he is issuing a high-quality phone called Essential that includes accessories such as a 360-camera that can be attached magnetically. The Essential smartphones will be first released in the United States, where they can be reserved at the website www.essential.com for $699. The 360-camera can be ordered for an additional $50.
Rubin said he created the company behind Essential to use “21st-century methods to build products for the way people want to live in the 21st century.” That mission includes letting people decide what features they want on phones, keeping products simple, using premium materials and enabling devices to evolve so they don’t “become outdated every year”.
Rubin was a co-founder of Android, which Google bought in 2005. Google makes Android software — which powers most of the world’s smartphones — available free to device makers.
Published in Dawn, June 1st, 2017