Facebook has weathered social media turmoil, says surveyArchive
WASHINGTON: Facebook usage has held steady in the United States despite a string of controversies about the leading social network, even as younger users tap into rival platforms such as TikTok, a survey showed on Wednesday.
The Pew Research Centre survey from early 2021 found 69 per cent of American adults use Facebook, and 72pc used at least one social media site, levels which have been stable for the past five years.
“While there has been much written about Americans’ changing relationship with Facebook, its users remain quite active on the platform,” the researchers wrote.
“Seven-in-ten Facebook users say they use the site daily, including 49pc who say they use the site several times a day.”
The report suggests Facebook’s US usage has weathered a spate of controversies in recent years including the Cambridge Analytica scandal in the 2016 election, which involved the accessing of the personal data of millions of users without their consent, and concerns over disinformation and privacy.
Even with Facebook usage steady, the report showed a varied social media landscape with growth in Snapchat, Facebook-owned Instagram and TikTok among those under 30, and broad use of the Google-owned video-sharing platform YouTube.
Some 81pc of adults said they used YouTube, up from 73pc in 2019.
In the first Pew survey on TikTok, 21pc of all adults — including 48pc of those under 30 — said they had used the Chinese-owned video app which has come under national security scrutiny.
Among younger adults age 18-29, Instagram was massively popular at 71pc, along with Snapchat (65pc). Facebook usage in this age group was in line with the general population at 70pc.
Twitter, which has struggled to expand beyond its core base, was used by 23pc of Americans including 42pc of the under-30 age group.
Nextdoor, the social network focused on local communities, was used by 13pc of adults, according to Pew’s first survey on the platform.
Reddit, the online bulletin board at the centre of a controversy over stock-trading forums, saw its usage rise to 18pc of adults from 11pc in 2019, according to the survey.
The findings were based on a survey of 1,502 US adults from January 25 to February 8 by cellphone and landline phone, with an estimated margin of error of 2.9 percentage points.
Published in Dawn, April 8th, 2021