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  • Dawn Marketing Director killed in Karachi

    KARACHI: Mr Masood Hamid, Director Marketing, Pakistan Herald Publications Private Limited (PHPL), was found murdered in his car in Defence Housing Authority’s phase-8 on Friday night, The Dawn Media Group said in a statement...

    He was a natural leader, and in his capacity as Director Marketing, he had built one of the finest teams of marketing people for Dawn and other publications of PHPL...

  • 12 picnickers drown at Karachi's Hawksbay beach, say police

    At least 12 people, including three teenagers, of two families drowned at Karachi’s Hawksbay beach on Saturday evening after they were swept away by strong waves, police officials said...

    The incident occurred when the families were picnicking at the popular beach despite the ban on swimming imposed by the provincial government’s Home Department during the monsoon season due to rough waters...

  • Karachi Platinum clinch top position as Beach Games conclude

    KARACHI: Karachi Platinum team secured top position in the third edition of the KCSA Karachi Beach Games which concluded amid great fanfare and success here as over 800 players and officials participated in it at the Clifton beach recently...

    Karachi Platinum finished with 1248 points to clinch the Dr...

  • DHA Karachi to rename Beach Avenue after Abdul Sattar Edhi

    KARACHI: The Executive Board of DHA in a meeting chaired by its President Commander 5 Corps Lt Gen Naveed Mukhtar decided to rename Beach Avenue on Seaview in DHA Phase VIII as Abdul Sattar Edhi Avenue — in recognition of the philanthropist’s legendary services to the humanity...

    It pointed out that Beach Avenue is the most popular road of the metropolis which is frequented by the people visiting the sea in large numbers for...

  • Mango — best marketing practices

    Mango marketing is in private hands and the role of the public sector is to provide an enabling environment: provision of physical infrastructure, regulatory measures, market intelligence and market promotion...

  • Improved marketing of mango exports

    With the trend of on-line marketing catching up and with better grading and packaging services now available with leading fruit export houses, market sources say, earnings from mango exports this year should touch $75m, up from about $60m last year...

    They say small exporters from across the country are still sending mangoes in wooden crates to leading exporters in Karachi, where these are being repacked in fiber cardboard boxes... ...

  • A new player surfaces on the oil marketing sector

    While Pakistan State Oil, Shell Pakistan and Attock Petroleum have been the major oil marketing companies, Hascol Petroleum is now elbowing its way into the sector...

    The company was incorporated in 2001 and granted a full marketing licence by the government in February 2005...

  • PHPL’s chief of marketing Masood Hamid shot dead

    KARACHI: Masood Hamid, the marketing director of Pakistan Herald Publications Limited, was found murdered in his car in Defence Housing Authority Phase-VIII on Friday night, The Dawn Media Group said in a statement...

    He was a natural leader, and in his capacity as marketing director, he had built one of the finest teams of marketing people for Dawn and other PHPL publications...

  • Funeral of Dawn's Marketing Director to be held tomorrow

    KARACHI: The funeral of Dawn's Marketing Director Masood Hamid, who was shot dead a day earlier in Karachi's Defence's neighbourhood, will be held on Sunday (tomorrow)...

    He was a natural leader, and in his capacity as marketing director, he had built one of the finest teams of marketing people for Dawn and other PHPL publications...

  • Colgate-Palmolive slapped Rs10m fine for deceptive marketing

    ISLAMABAD: The Competition Comm­ission of Pakistan (CCP) on Tuesday imposed a penalty of Rs10 million on Colgate-Palmolive Pakistan (Pvt) Ltd for running a deceptive marketing campaign for one of its products — Max All Purpose Cleaner (Max APC) — in violation of Section 10 of the Competition Act, 2010...

    The complaint against the advertisement was filed by Colgate-Palmolive’s main competitor Reckitt Benckiser Pakistan Ltd which...

  • Setting up oil marketing companies likely to cost Rs7bn

    ISLAMABAD: After facilitating a selective few, the government is contemplating to increase the cost of opening new oil marketing companies (OMCs) by 14 times – from Rs500 million to at least Rs7 billion – to limit their mushroom growth...

    The Ministry of Petroleum and Natural Resources is currently in discussions with all the stakeholders including market players and the regulator to put up a summary for approval by the ECC to...

  • ADVERTISING: THE MARKETING THAT MAKES LAWN

    If you live in Karachi, you’re currently exempted from lawn sirens staring enticingly at you from billboards dotted all about the skyline...

    Regardless, the onslaught of three, four and five-pieces is unrelenting, taking over radio, television, digital media and of course, billboards in cities less fortunate than Karachi...

  • Banks mine troves of personal spending data in marketing push

    Banks have a big advantage in this era of hyper-personalised marketing: They know every spending habit of every customer...

    ”Banks are building up their marketing machines as they seek growth outside their traditional lending businesses while competing with Google, Apple, and Samsung Electronics, all of which have a head start in mobile-payment technology...

  • Could Pokemon Go could be next big marketing tool for retailers?

    NEW YORK: Pokemon Go, a mobile game that has rocketed to the top of Apple Inc and Android app stores in record time, looks set to challenge young internet companies which specialise in increasing foot traffic for small businesses and may end up playing a role in major brands' marketing, according to industry experts...

    That sort of instant effect is a potential threat for Groupon Inc, LivingSocial Inc, Foursquare and other relatively...

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