Pakistan News

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  • Mango — best marketing practices

    Mango marketing is in private hands and the role of the public sector is to provide an enabling environment: provision of physical infrastructure, regulatory measures, market intelligence and market promotion...

  • Improved marketing of mango exports

    With the trend of on-line marketing catching up and with better grading and packaging services now available with leading fruit export houses, market sources say, earnings from mango exports this year should touch $75m, up from about $60m last year...

    And, according to market sources, many of them would surely switch over to globally acceptable packaging from the next year because they are selling their fruits for exports through...

  • A new player surfaces on the oil marketing sector

    While Pakistan State Oil, Shell Pakistan and Attock Petroleum have been the major oil marketing companies, Hascol Petroleum is now elbowing its way into the sector...

    The company was incorporated in 2001 and granted a full marketing licence by the government in February 2005...

  • Dawn Marketing Director killed in Karachi

    KARACHI: Mr Masood Hamid, Director Marketing, Pakistan Herald Publications Private Limited (PHPL), was found murdered in his car in Defence Housing Authority’s phase-8 on Friday night, The Dawn Media Group said in a statement...

    Masood Hamid had been associated with PHPL for the past 28 years...

  • PHPL’s chief of marketing Masood Hamid shot dead

    KARACHI: Masood Hamid, the marketing director of Pakistan Herald Publications Limited, was found murdered in his car in Defence Housing Authority Phase-VIII on Friday night, The Dawn Media Group said in a statement...

    Mr Hamid had been associated with the PHPL for the past 28 years...

  • Colgate-Palmolive slapped Rs10m fine for deceptive marketing

    ISLAMABAD: The Competition Comm­ission of Pakistan (CCP) on Tuesday imposed a penalty of Rs10 million on Colgate-Palmolive Pakistan (Pvt) Ltd for running a deceptive marketing campaign for one of its products — Max All Purpose Cleaner (Max APC) — in violation of Section 10 of the Competition Act, 2010...

    The complaint against the advertisement was filed by Colgate-Palmolive’s main competitor Reckitt Benckiser Pakistan Ltd which...

  • Setting up oil marketing companies likely to cost Rs7bn

    ISLAMABAD: After facilitating a selective few, the government is contemplating to increase the cost of opening new oil marketing companies (OMCs) by 14 times – from Rs500 million to at least Rs7 billion – to limit their mushroom growth...

    The Ministry of Petroleum and Natural Resources is currently in discussions with all the stakeholders including market players and the regulator to put up a summary for approval by the ECC to...

  • ADVERTISING: THE MARKETING THAT MAKES LAWN

    However, despite the consistent advertising, lawn marketing is often forgettable, following a predictable format:  a silk dupatta flutters in the air held by a svelte model...

    Should the lawn brand be interested in extending its marketing budget even further, a star or starlet can be hired to be the face of the brand...

  • Could Pokemon Go could be next big marketing tool for retailers?

    NEW YORK: Pokemon Go, a mobile game that has rocketed to the top of Apple Inc and Android app stores in record time, looks set to challenge young internet companies which specialise in increasing foot traffic for small businesses and may end up playing a role in major brands' marketing, according to industry experts...

    That sort of instant effect is a potential threat for Groupon Inc, LivingSocial Inc, Foursquare and other relatively...

  • Pakistan to start ‘soft-marketing’ state airline sale in June

    LONDON: The government will begin the marketing process next month to sell a 49 per cent stake in Pakistan International Airlines (PIA) and plans to list shares in several power utility firms this year, privatisation minister Mohammad Zubair said on Monday...

    “We are going to start the soft marketing in June,” Mr Zubair told Reuters, in an interview on the sidelines of an investment conference organised by Renaissance Capital...

  • Move to discourage deceptive marketing

    ISLAMABAD: With the aim to discourage deceptive marketing with the use of similar names, the Competition Commission of Pakistan (CCP) issued a policy note to the federal and provincial governments recommending amendments of relevant laws...

    Furthermore, such actions may lead to or amount to deceptive marketing practices in violation of Section 10 of the Competition Act, 2010...

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