Profiting off illusions: How soda brands are selling lethal dreams in Pakistan
When the World Cup came to Pakistan in 1996, I was dismayed about Coca Cola being the official sponsor, though Pepsi’s innovative “There’s nothing official about it” counter-campaign gave me reason to rejoice...
Considering that soft drinks are addictive and are demonstrably harmful, one would think that soda brands would be prudent marketers...