International Publishers Marketing Pakistan Flag

Mehbooba vows to shun Indian flag until J&K flag, special status are back

KARACHI: In her first press conference after being released from detention of 14 months, the chief of Occupied Kashmir’s Peoples Democratic Party (PDP) Mehbooba Mufti said she would raise the Indian flag only when Jammu and Kashmir’s (J&K) flag, constitution and special status (under Article 370) were restored...

She categorically said that she would hold the Indian flag in her hands only when the J&K flag was back, pointing to the...

LITERARY NOTES: Reprint galore as Urdu publishers turn to classics

Urdu publishers say that now books don’t sell and people do not read anymore...

Urdu publishing scene in Pakistan is not very rosy these days as good new works are far and few between...

Publishers come together to discuss dangers facing journalists worldwide

WASHINGTON DC: The World Association of Newspapers and News Publishers (WAN-IFRA) in partnership with the Newspaper Association of America (NAA) hosted a three-day event on Monday for the 67th World News Media Congress in Washington DC, where safety and dangers facing journalists worldwide were the dominant subjects of discussion...

"One of the aims of efforts to better protect freelancers, for example, is to localise resources for...

From my bookshelf: ‘Commercial publishers push work that is not necessarily well-researched’

This has a lot to do with the structure of publishing rather than with the quality of work that is being produced by researchers and writers, whether it’s in Pakistan or whether it’s abroad...

On the other hand, commercial publishers, for whom you need to hire an agent – especially abroad – of course have much bigger print runs...

Ad-blocking apps blow for publishers

Online publishers, which earn up to 75pc of their money from mobile ads, may need to find other sources of revenue now that Apple has enabled ad-blocking apps through its new mobile operating system, iOS 9...

One estimate says blockers will cost publishers nearly $22bn in revenue in 2015...

Indian publishers donate books to Iqbal Manzil

SIALKOT: Some Indian publishers and printers have donated as many as 123 books on Iqbaliyat to Iqbal Manzil, the birthplace of Allama Iqbal, to pay homage to the poet on his 138th birth anniversary...

Syed Riaz Hussain Naqvi, who is in charge of Iqbal Manzil, said the books cover various aspects of Allama’s life, his poetry, his philosophy and his role in struggle for Pakistan...

Facebook underreported iPhone traffic for some publishers

Facebook Inc said it had underreported the number of views on iPhone of content published by some publishers using its Instant Articles platform between Sept...

Publishers make money through ads on their posts...

Google to help publishers find malicious comments on articles

Perspective will not decide what to do with comments it finds are potentially abusive; rather publishers will be able to flag them to their moderators or develop tools to help comment understand the impact of what they are writing...

Single national curriculum: Publishers object to textbook review fee, Ulema’s role

LAHORE: The Textbook Publishers Association (TPA) on Thursday demanded the government to direct the Punjab Curriculum and Textbook Board (PCTB) to issue them no objection certificate and withdraw the “hefty fee” for publishing textbooks under the Single National Curriculum (SNC), claiming it will push the book prices up further...

He said under the new regime the private publishers and schools would have to pay a total Rs140,000 to...

Pakistan to start ‘soft-marketing’ state airline sale in June

LONDON: The government will begin the marketing process next month to sell a 49 per cent stake in Pakistan International Airlines (PIA) and plans to list shares in several power utility firms this year, privatisation minister Mohammad Zubair said on Monday...

“We are going to start the soft marketing in June,” Mr Zubair told Reuters, in an interview on the sidelines of an investment conference organised by Renaissance Capital...

The numbers game: State of sports marketing in Pakistan, India

KOLKATA: Pakistan has trailed its eastern neighbour in corporatising sports and roping in sponsors, says a top sports marketer in the country who blames its various federations and the government in equal measure for this...

“Sponsorship in sports is still a far cry in Pakistan,” rues Naveed Haider Khan, marketing consultant to Pakistan Football Federation (PFF), which has had some success in hosting foreign teams in recent times... ...

Pakistan flag returned from space journey handed over to Pakistan embassy in Beijing

Pakistan's national flag, which was carried to China's space station onboard the Shenzhou-12 spacecraft, was handed over to the Embassy of Pakistan in Beijing at a ceremony at the China Academy of Space Technology (CAST)...

The national flags of Pakistan and China were sent by China Manned Space Agency (CMSA) to outer space to commemorate the 70th anniversary of the establishment of diplomatic relations between the two countries... ...

Mango — best marketing practices

PAKISTAN is the fifth largest producer and the fourth-biggest exporter of different varieties of mangoes...

Mango marketing is in private hands and the role of the public sector is to provide an enabling environment: provision of physical infrastructure, regulatory measures, market intelligence and market promotion...

PFA bans formula milk’s marketing, sampling

LAHORE: The Punjab Food Authority (PFA) has imposed a ban on marketing and free sampling of infant formula milk in hospitals...

Mr Mengal said the PFA would set formula milk’s ingredients and standards as nutrition of children was “our first priority because they are future of Pakistan”...

Improved marketing of mango exports

Pakistan has set this season’s mango export target at 120,000 tonnes, up from last year’s less than 91,000 tonnes...

With the trend of on-line marketing catching up and with better grading and packaging services now available with leading fruit export houses, market sources say, earnings from mango exports this year should touch $75m, up from about $60m last year...