Pakistan News

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  • PAS awards the best in advertising

    KARACHI: It’s that time of the year again when the Pakistan Advertisers Society (PAS) holds its annual awards function, which it did for 2016 at the Expo Centre on Saturday night...

    The awards aim to celebrate various aspects in the field of advertising, encourage growth within the industry, help young talent to shine through in a highly competitive environment, and also celebrate the mad men and women of advertising who have proved...

  • Facing backlash, US Muslims counter with new advertising campaign

    But the campaign by the mainstream Islamic Circle of North America (ICNA), which is sponsoring billboards in other cities to publicise the Muslim Prophet Muhammad's (PBUH) message, could also spark a backlash amid a spike in anti-Islamic sentiment marked by protests, advertising campaigns and sometimes vandalism and violence...

  • ADVERTISING: THE MARKETING THAT MAKES LAWN

    If you live in Karachi, you’re currently exempted from lawn sirens staring enticingly at you from billboards dotted all about the skyline...

    Regardless, the onslaught of three, four and five-pieces is unrelenting, taking over radio, television, digital media and of course, billboards in cities less fortunate than Karachi...

  • Internet advertising to drive global ad spending

    LONDON: Surging growth in advertising via mobile phones and tablet computers will help Internet advertising overtake television as the dominant medium for global ad spending by 2017, a leading media buyer forecasts...

    Zenith Optimedia, owned by advertising agency Publicis, said on Monday that it expects mobile advertising — via smartphones, iPads and other tablet computers — to more than double its share of global ad spending between...

  • Advertising agencies under the gun from major contract reviews

    CANNES: An unprecedented number of blue-chip companies have put their advertising contracts up for review this year, underlining the growing pressure on ad agencies as online marketing threatens their traditional role and profit margins...

    A board director at one major advertising firm who did not want to be named said the crop of contract reviews represent a “watershed moment” for Madison Avenue — a reference to the world’s biggest...

  • IIUI appoints two VPs without advertising posts

    The International Islamic University Islamabad (IIUI) has been facing several administrative issues as well as problems regarding the quality of education...

    Having had 24 of its PhD programmes suspended, permanently or temporarily, due to academic deficiencies in December last year, the university is now embroiled in the issue of appointing two vice presidents...

  • Instagram adds advertising to Instagram Stories

    Facebook Inc's Instagram is bringing more than 30 advertisers into one of its fastest-growing features, Instagram Stories, in a bid to boost advertising revenue, the company said on Wednesday...

    The social media company will become a more important player in maintaining Facebook’s growth in advertising revenue in 2017...

  • Google is now advertising’s biggest traffic cop

    GOOGLE, already one of the dominant players in the online advertising world, may soon have even more power in that space...

    These types of ads do not meet new standards set by the Coalition for Better Ads, a group of Internet companies, online advertisers and publishers looking for a way to make online advertising more palatable to users...

  • SC will order provincial govts to reimburse kitty for taxpayer funds spent on advertising: CJP

    The Supreme Court (SC), as it resumed hearing a suo motu case on hefty advertisement expenditure by provincial governments using taxpayers' money, was told on Tuesday that newspapers are brought to heel by means of financial arm-twisting...

    In an earlier hearing of the case, a three-judge SC bench ordered Punjab Chief Minister Shahbaz Sharif to reimburse the national exchequer Rs5
  • CPNE criticises proposals for advertising policy

    LAHORE: The Council of Pakistan Newspaper Editors (CPNE) has opposed the government’s proposed advertising policy, terming the state of media freedom in the country alarming...

    It expressed reservations over certain proposals for the advertising policy, resolving to come up with its own suggestions for a “judicious distribution” of advertisements in order to protect regional and small newspapers...

  • Unilever to stop US advertising on Facebook, Instagram and Twitter

    THE HAGUE: Unilever PLC said on Friday it will stop advertising on Facebook, Instagram and Twitter in the United States for the rest of the year, citing “divisiveness and hate speech during this polarised election period in the US”...

    The consumer goods company, which owns brands like Dove Soap and Lipton tea, joins a growing advertising boycott against Facebook as part of the “Stop Hate for Profit” campaign started by U...

  • EU, UK launch probe into use of advertising data by Facebook

    The US social media behemoth sells classified advertising on its Marketplace service, but also gathers data from commercial advertising that may give it an unfair advantage _ a charge the firm declared “without merit”...

    Investigators will also probe whether Facebook’s single user log-in allows it to unfairly use data gathered across its social media, dating app and advertising platforms...

  • France fines Google 220m euros over dominance of online advertising

    “It is the first ruling in the world to scrutinise the complex algorithmic processes for the auctions that determine online ‘display’ advertising,” the authority’s president Isabelle de Silva said...

    Media groups saw their online ad revenues crimped “even as their business model has been strongly undermined by the decline in paper subscriptions and the associated drop in advertising revenue,” it said...

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