Pakistan News

    Spectrum Advertising Agency In Pakistan

  • Pakistan to maintain full spectrum nuclear deterrence, FO asserts

    ISLAMABAD: Pakistan’s nuclear policy is shaped by evolving security dynamics of South Asia, thus taking all necessary measures to maintain a full spectrum deterrence capability in order to safeguard our national security, the Foreign Office said on Wednesday...

    A recent article published in The Washington Post claimed that Pakistan and US were conducting negotiations to finalise an accord which will lead to a civil nuclear deal...

  • SPECTRUM: The Drama Queens of Pakistan’s Politics

    As Pakistan’s former ambassador to Washington (2008-2011), he brags of facilitating the “presence of large numbers of CIA operatives who helped track down bin Laden without the knowledge of Pakistan’s army — even though I had acted under the authorisation of Pakistan’s elected civilian leaders...

    Even if that cross-checking process were somehow bypassed, the information would be available at the time of someone’s entry into...

  • Pakistan to retain full spectrum deterrence policy

    ISLAMABAD: The National Command Authority (NCA) on Thursday emphasised that Pakistan was a responsible nuclear state and would continue with its policy of Full Spectrum Deterrence (FSD) to meet growing challenges to its security and for maintaining strategic stability in the region...

    “NCA reiterated Pakistan’s policy of developing and maintaining Full Spectrum Deterre­nce, in line with the policy of Credible Minimum Deterrence and...

  • PAS awards the best in advertising

    KARACHI: It’s that time of the year again when the Pakistan Advertisers Society (PAS) holds its annual awards function, which it did for 2016 at the Expo Centre on Saturday night...

    The awards aim to celebrate various aspects in the field of advertising, encourage growth within the industry, help young talent to shine through in a highly competitive environment, and also celebrate the mad men and women of advertising who have proved...

  • Facing backlash, US Muslims counter with new advertising campaign

    But the campaign by the mainstream Islamic Circle of North America (ICNA), which is sponsoring billboards in other cities to publicise the Muslim Prophet Muhammad's (PBUH) message, could also spark a backlash amid a spike in anti-Islamic sentiment marked by protests, advertising campaigns and sometimes vandalism and violence...

  • ADVERTISING: THE MARKETING THAT MAKES LAWN

    You may or may not love luxury lawn but living in Pakistan, you can’t ignore it...

    However, despite the consistent advertising, lawn marketing is often forgettable, following a predictable format:  a silk dupatta flutters in the air held by a svelte model...

  • Internet advertising to drive global ad spending

    LONDON: Surging growth in advertising via mobile phones and tablet computers will help Internet advertising overtake television as the dominant medium for global ad spending by 2017, a leading media buyer forecasts...

    Zenith Optimedia, owned by advertising agency Publicis, said on Monday that it expects mobile advertising — via smartphones, iPads and other tablet computers — to more than double its share of global ad spending between...

  • Advertising agencies under the gun from major contract reviews

    CANNES: An unprecedented number of blue-chip companies have put their advertising contracts up for review this year, underlining the growing pressure on ad agencies as online marketing threatens their traditional role and profit margins...

    Morgan Stanley estimates that if advertisers’ pressure on agency fees drives prices down by 15 per cent or more, companies like leader WPP or number 2 Omnicom could see earnings per share drop by...

  • Instagram adds advertising to Instagram Stories

    Facebook Inc's Instagram is bringing more than 30 advertisers into one of its fastest-growing features, Instagram Stories, in a bid to boost advertising revenue, the company said on Wednesday...

    The social media company will become a more important player in maintaining Facebook’s growth in advertising revenue in 2017...

  • Google is now advertising’s biggest traffic cop

    GOOGLE, already one of the dominant players in the online advertising world, may soon have even more power in that space...

    These types of ads do not meet new standards set by the Coalition for Better Ads, a group of Internet companies, online advertisers and publishers looking for a way to make online advertising more palatable to users...

  • SC will order provincial govts to reimburse kitty for taxpayer funds spent on advertising: CJP

    Another issue regarding the distribution and placement of advertisements was brought to light in court today when a private newspaper owner who had been in the profession of journalism for 50 years told the bench that Pakistan International Airlines stopped giving them ads when the publication had printed a story about a plane being stolen three years ago...

    Chief Justice of Pakistan Mian Saqib Nisar questioned whether provincial...

  • EXHIBITION: THE BINARY SPECTRUM

    The final outcome was a set of paintings by each artist, in a variety of mediums and styles, though all were seeking to “traverse the discourse between the binary spectrum of pretty and ugly...

  • Widen the spectrum of audit

    The present era of opportunity and risk has also enhanced the responsibility and spectrum of audit...

    Only two local accounting bodies are members of the IFAC: ICMA Pakistan and CA Pakistan...

  • ‘Widen audit spectrum’

    “This is with reference to “Widen the spectrum of audit” by M...

    The baseless insinuations on the Council of the Institute of Chartered Accountants of Pakistan, comprising of elected representatives and government nominees from SECP and Ministry of Finance, deprives his proposal of whatever little objectivity and impartiality it claims...

  • More
Back to top