Pakistan News

    Star Marketing New Project In Islamabad Pakistan

  • A new player surfaces on the oil marketing sector

    While Pakistan State Oil, Shell Pakistan and Attock Petroleum have been the major oil marketing companies, Hascol Petroleum is now elbowing its way into the sector...

    The company was incorporated in 2001 and granted a full marketing licence by the government in February 2005...

  • Usman, Hameed star as Abbottabad down star-studded Lahore

    ISLAMABAD: Khalid Usman's five-wicket haul helped Abbottabad topple a star-studded Lahore Whites side by 83 runs in the Group B match of National Twenty20 Cup at the Pindi Cricket Stadium on Wednesday...

    The left-arm spinner Usman outshined team mates and Pakistan internationals Junaid Khan and Yasir Shah, picking up 5/26 in four overs after Abbottabad had amassed 198/3 batting first...

  • Star Wars vs Star Trek: why can’t fans just get along?

    To casual moviegoers, there is not much difference between Star Trek, the sci-fi franchise that launched on television in 1966, and Star Wars, which debuted on movie screens in 1977...

    Star Trek fans think ‘Trek’ is better because it portrays a complex, science-based technological future where diverse species unite for the betterment of all...

  • Pakistan to start ‘soft-marketing’ state airline sale in June

    LONDON: The government will begin the marketing process next month to sell a 49 per cent stake in Pakistan International Airlines (PIA) and plans to list shares in several power utility firms this year, privatisation minister Mohammad Zubair said on Monday...

    “We are going to start the soft marketing in June,” Mr Zubair told Reuters, in an interview on the sidelines of an investment conference organised by Renaissance Capital...

  • The numbers game: State of sports marketing in Pakistan, India

    KOLKATA: Pakistan has trailed its eastern neighbour in corporatising sports and roping in sponsors, says a top sports marketer in the country who blames its various federations and the government in equal measure for this...

    “Sponsorship in sports is still a far cry in Pakistan,” rues Naveed Haider Khan, marketing consultant to Pakistan Football Federation (PFF), which has had some success in hosting foreign teams in recent times... ...

  • Mango — best marketing practices

    PAKISTAN is the fifth largest producer and the fourth-biggest exporter of different varieties of mangoes...

    Mango marketing is in private hands and the role of the public sector is to provide an enabling environment: provision of physical infrastructure, regulatory measures, market intelligence and market promotion...

  • PFA bans formula milk’s marketing, sampling

    LAHORE: The Punjab Food Authority (PFA) has imposed a ban on marketing and free sampling of infant formula milk in hospitals...

    Mr Mengal said the PFA would set formula milk’s ingredients and standards as nutrition of children was “our first priority because they are future of Pakistan”...

  • Improved marketing of mango exports

    Pakistan has set this season’s mango export target at 120,000 tonnes, up from last year’s less than 91,000 tonnes...

    With the trend of on-line marketing catching up and with better grading and packaging services now available with leading fruit export houses, market sources say, earnings from mango exports this year should touch $75m, up from about $60m last year...

  • Dawn Marketing Director killed in Karachi

    KARACHI: Mr Masood Hamid, Director Marketing, Pakistan Herald Publications Private Limited (PHPL), was found murdered in his car in Defence Housing Authority’s phase-8 on Friday night, The Dawn Media Group said in a statement...

    He was a natural leader, and in his capacity as Director Marketing, he had built one of the finest teams of marketing people for Dawn and other publications of PHPL...

  • PHPL’s chief of marketing Masood Hamid shot dead

    KARACHI: Masood Hamid, the marketing director of Pakistan Herald Publications Limited, was found murdered in his car in Defence Housing Authority Phase-VIII on Friday night, The Dawn Media Group said in a statement...

    He was a natural leader, and in his capacity as marketing director, he had built one of the finest teams of marketing people for Dawn and other PHPL publications...

  • Funeral of Dawn's Marketing Director to be held tomorrow

    KARACHI: The funeral of Dawn's Marketing Director Masood Hamid, who was shot dead a day earlier in Karachi's Defence's neighbourhood, will be held on Sunday (tomorrow)...

    He was a natural leader, and in his capacity as marketing director, he had built one of the finest teams of marketing people for Dawn and other PHPL publications...

  • Colgate-Palmolive slapped Rs10m fine for deceptive marketing

    ISLAMABAD: The Competition Comm­ission of Pakistan (CCP) on Tuesday imposed a penalty of Rs10 million on Colgate-Palmolive Pakistan (Pvt) Ltd for running a deceptive marketing campaign for one of its products — Max All Purpose Cleaner (Max APC) — in violation of Section 10 of the Competition Act, 2010...

    The complaint against the advertisement was filed by Colgate-Palmolive’s main competitor Reckitt Benckiser Pakistan Ltd which...

  • Setting up oil marketing companies likely to cost Rs7bn

    ISLAMABAD: After facilitating a selective few, the government is contemplating to increase the cost of opening new oil marketing companies (OMCs) by 14 times – from Rs500 million to at least Rs7 billion – to limit their mushroom growth...

    The Ministry of Petroleum and Natural Resources is currently in discussions with all the stakeholders including market players and the regulator to put up a summary for approval by the ECC to...

  • ADVERTISING: THE MARKETING THAT MAKES LAWN

    You may or may not love luxury lawn but living in Pakistan, you can’t ignore it...

    However, despite the consistent advertising, lawn marketing is often forgettable, following a predictable format:  a silk dupatta flutters in the air held by a svelte model...

  • Banks mine troves of personal spending data in marketing push

    Banks have a big advantage in this era of hyper-personalised marketing: They know every spending habit of every customer...

    ”Banks are building up their marketing machines as they seek growth outside their traditional lending businesses while competing with Google, Apple, and Samsung Electronics, all of which have a head start in mobile-payment technology...

  • More
Back to top