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  • PAS awards the best in advertising

    KARACHI: It’s that time of the year again when the Pakistan Advertisers Society (PAS) holds its annual awards function, which it did for 2016 at the Expo Centre on Saturday night...

    The awards aim to celebrate various aspects in the field of advertising, encourage growth within the industry, help young talent to shine through in a highly competitive environment, and also celebrate the mad men and women of advertising who have proved...

  • Facing backlash, US Muslims counter with new advertising campaign

    But the campaign by the mainstream Islamic Circle of North America (ICNA), which is sponsoring billboards in other cities to publicise the Muslim Prophet Muhammad's (PBUH) message, could also spark a backlash amid a spike in anti-Islamic sentiment marked by protests, advertising campaigns and sometimes vandalism and violence...

  • ADVERTISING: THE MARKETING THAT MAKES LAWN

    You may or may not love luxury lawn but living in Pakistan, you can’t ignore it...

    However, despite the consistent advertising, lawn marketing is often forgettable, following a predictable format:  a silk dupatta flutters in the air held by a svelte model...

  • Internet advertising to drive global ad spending

    LONDON: Surging growth in advertising via mobile phones and tablet computers will help Internet advertising overtake television as the dominant medium for global ad spending by 2017, a leading media buyer forecasts...

    Zenith Optimedia, owned by advertising agency Publicis, said on Monday that it expects mobile advertising — via smartphones, iPads and other tablet computers — to more than double its share of global ad spending between...

  • Advertising agencies under the gun from major contract reviews

    CANNES: An unprecedented number of blue-chip companies have put their advertising contracts up for review this year, underlining the growing pressure on ad agencies as online marketing threatens their traditional role and profit margins...

    Morgan Stanley estimates that if advertisers’ pressure on agency fees drives prices down by 15 per cent or more, companies like leader WPP or number 2 Omnicom could see earnings per share drop by...

  • Instagram adds advertising to Instagram Stories

    Facebook Inc's Instagram is bringing more than 30 advertisers into one of its fastest-growing features, Instagram Stories, in a bid to boost advertising revenue, the company said on Wednesday...

    The social media company will become a more important player in maintaining Facebook’s growth in advertising revenue in 2017...

  • Google is now advertising’s biggest traffic cop

    GOOGLE, already one of the dominant players in the online advertising world, may soon have even more power in that space...

    These types of ads do not meet new standards set by the Coalition for Better Ads, a group of Internet companies, online advertisers and publishers looking for a way to make online advertising more palatable to users...

  • SC will order provincial govts to reimburse kitty for taxpayer funds spent on advertising: CJP

    Another issue regarding the distribution and placement of advertisements was brought to light in court today when a private newspaper owner who had been in the profession of journalism for 50 years told the bench that Pakistan International Airlines stopped giving them ads when the publication had printed a story about a plane being stolen three years ago...

    Chief Justice of Pakistan Mian Saqib Nisar questioned whether provincial...

  • CPNE criticises proposals for advertising policy

    LAHORE: The Council of Pakistan Newspaper Editors (CPNE) has opposed the government’s proposed advertising policy, terming the state of media freedom in the country alarming...

    It expressed reservations over certain proposals for the advertising policy, resolving to come up with its own suggestions for a “judicious distribution” of advertisements in order to protect regional and small newspapers...

  • Shaheer Niazi — teenager who put Pakistan on science map

    The team representing Pakistan at the International Young Physicists’ Tourna­ment was given the electric honeycomb phenomenon to present on and Shaheer’s twin sister, Khadija Niazi, was the team captain...

    Her paper — Solving core issues of early physics education in Pakistan — addresses the problem of paucity of women interested in careers in pure physics and sciences, while discussing novel ways to reach a wider audience...

  • PTV sacks 2 officials for airing 'incorrect' map of Pakistan

    State-run Pakistan Television (PTV) has fired two employees for airing an "incorrect map of Pakistan" that showing occupied Kashmir to be a part of Indian territory...

    In a tweet on Wednesday, the state broadcaster said: "Taking strict action on the recommendations of the inquiry committee designated to probe the airing of an incorrect image of a map of Pakistan on June 6 on PTV News, PTV management has terminated two officials found...

  • Wrong map: PU teacher suspended

    LAHORE: Punjab University’s Institute of Education and Research (IER) Assistant Professor Dr Abida Nasreen has been suspended from service for three months for publication of wrong map of Pakistan on a flex...

    PU Vice Chancellor Prof Dr Mujahid Kamran on Monday took notice of the publication of wrong map of Pakistan on a flex in which Azad Kashmir was not shown part of the country...

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