Pakistan News

    Tv Advertising Agencies In Karachi Pakistan

  • Advertising agencies under the gun from major contract reviews

    CANNES: An unprecedented number of blue-chip companies have put their advertising contracts up for review this year, underlining the growing pressure on ad agencies as online marketing threatens their traditional role and profit margins...

    At the industry’s biggest annual conference in Cannes this week the main topic of conversation among the 13,000 delegates is the 18 companies — from consumer products giants Proctor & Gamble and...

  • PAS awards the best in advertising

    KARACHI: It’s that time of the year again when the Pakistan Advertisers Society (PAS) holds its annual awards function, which it did for 2016 at the Expo Centre on Saturday night...

    The awards aim to celebrate various aspects in the field of advertising, encourage growth within the industry, help young talent to shine through in a highly competitive environment, and also celebrate the mad men and women of advertising who have proved...

  • Facing backlash, US Muslims counter with new advertising campaign

    But the campaign by the mainstream Islamic Circle of North America (ICNA), which is sponsoring billboards in other cities to publicise the Muslim Prophet Muhammad's (PBUH) message, could also spark a backlash amid a spike in anti-Islamic sentiment marked by protests, advertising campaigns and sometimes vandalism and violence...

  • ADVERTISING: THE MARKETING THAT MAKES LAWN

    You may or may not love luxury lawn but living in Pakistan, you can’t ignore it...

    If you live in Karachi, you’re currently exempted from lawn sirens staring enticingly at you from billboards dotted all about the skyline...

  • Internet advertising to drive global ad spending

    LONDON: Surging growth in advertising via mobile phones and tablet computers will help Internet advertising overtake television as the dominant medium for global ad spending by 2017, a leading media buyer forecasts...

    Zenith Optimedia, owned by advertising agency Publicis, said on Monday that it expects mobile advertising — via smartphones, iPads and other tablet computers — to more than double its share of global ad spending between...

  • Instagram adds advertising to Instagram Stories

    Facebook Inc's Instagram is bringing more than 30 advertisers into one of its fastest-growing features, Instagram Stories, in a bid to boost advertising revenue, the company said on Wednesday...

    The social media company will become a more important player in maintaining Facebook’s growth in advertising revenue in 2017...

  • Google is now advertising’s biggest traffic cop

    GOOGLE, already one of the dominant players in the online advertising world, may soon have even more power in that space...

    These types of ads do not meet new standards set by the Coalition for Better Ads, a group of Internet companies, online advertisers and publishers looking for a way to make online advertising more palatable to users...

  • SC will order provincial govts to reimburse kitty for taxpayer funds spent on advertising: CJP

    Another issue regarding the distribution and placement of advertisements was brought to light in court today when a private newspaper owner who had been in the profession of journalism for 50 years told the bench that Pakistan International Airlines stopped giving them ads when the publication had printed a story about a plane being stolen three years ago...

    Chief Justice of Pakistan Mian Saqib Nisar questioned whether provincial...

  • CPNE criticises proposals for advertising policy

    LAHORE: The Council of Pakistan Newspaper Editors (CPNE) has opposed the government’s proposed advertising policy, terming the state of media freedom in the country alarming...

    It expressed reservations over certain proposals for the advertising policy, resolving to come up with its own suggestions for a “judicious distribution” of advertisements in order to protect regional and small newspapers...

  • Unilever to stop US advertising on Facebook, Instagram and Twitter

    THE HAGUE: Unilever PLC said on Friday it will stop advertising on Facebook, Instagram and Twitter in the United States for the rest of the year, citing “divisiveness and hate speech during this polarised election period in the US”...

    The consumer goods company, which owns brands like Dove Soap and Lipton tea, joins a growing advertising boycott against Facebook as part of the “Stop Hate for Profit” campaign started by U...

  • Agencies must adhere to terms of Karachi operation: Khuhro

    HYDERABAD: Sindh Senior Minister for Educa­tion Nisar Ahmed Khuhro has said that the security agencies engaged in the Karachi operation against terrorists and criminals must adhere to its terms of reference under which seeking prior permission for coercive action from the province’s chief executive is mandatory...

    Speaking at a news conference at the residence of Pervez Ansari, a local Pakistan Peoples Party (PPP) leader here on...

  • CAA drill at Karachi airport finds agencies ready to respond fast

    KARACHI: A biennial emergency drill to check the response level of all agencies concerned in case of an emergency situation at Karachi airport was conducted by the Civil Aviation Authority (CAA) on Saturday during which it was discovered that the response time was one minute, seventeen seconds and not the standard two minutes...

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