India's Tractor Industry on Boom: Sonalika Creates Record to Sell 1 Lakh Units in Fastest Time

Sonalika Tractors has created a new record of the fastest ever 1 lakh domestic tractor sales by any tractor brand in the Indian market since its inception. Sonalika has overall sold 11,821 tractors in Feb’21 as compared to 9,650 tractor sales same period last year. Having a presence in over 130 countries across the world, Sonalika is also the largest exporter or tractors in the country. Sonalika’s heavy duty product portfolio in 20-120 HP range is being rolled out from its Hoshiarpur facility, which is powered by robotics and automation to manufacture quality products.

Sharing his thoughts, Raman Mittal, Executive Director, Sonalika Group, said, “I feel overwhelmed in sharing that we have crossed our highest ever cumulative domestic sales of 1,06,432 tractors in just 11 months (April’20-Feb’21), registering growth of 35.5% as compared to same period last year. Notably, it is also the fastest ever 1 lakh domestic tractor sales by any tractor brand in the Indian market since its inception and clearly reflects on the growing trust of farmers in Sonalika. The sublime performance that Sonalika has posted month after month throughout in FY’21 is an outcome of our strategic decision to periodically launch customised tractors that are equipped with advanced yet affordable technologies."

He added, “The Indian farmers are eager to adopt smart farming techniques while addressing their varied agri requirements and increase productivity significantly. The domestic market is fast graduating towards higher HP tractors and while we fully understand dynamic market requirements, we will continue with our trend to introduce revolutionary tractors in India that will speed up farm mechanisation growth in the country."

Sonalika has also forayed into Custom Hiring Centres, a platform that offers small and marginal farmers an access to advanced agri machinery on rent, thereby aims to increase farm output in a cost effective way. The company has introduced ‘Agro Solutions’ app for easy access of requisite machinery to farmers, thereby promoting farm mechanization in the country.

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