Mumbai: Mukesh Ambani-led Reliance Brands on Friday signed an exclusive franchising agreement with French luxury fashion major Louis Vuitton Moet Hennessy's brand Thomas Pink.
Louis Vuitton had acquired the British brand Thomas Pink in 1999, and in India it will hawk a range of luxury shirts, ties, knitwear and accessories.
"In Reliance Brands, we found a partner that not only understands and resonates our brand values but also has a winning combination of people, infrastructure and market muscle that we aspire to have in a partner," Thomas Pink president and chief executive Jonathan Heilbron said in a statement in Mumbai.
Reliance Brands, a subsidiary of Reliance Retail, currently has brand partnerships for Diesel, Ermenegildo Zegna, Hamley's, Kenneth Cole, Paul & Shark, Quiksilver, Roxy, Steve Madden and Timberland and had recently announced a joint venture with US-based Iconix.
"Given the increasingly well-travelled and aspirational Indian consumer, their connect with international fashion brands and the gap in laddering them to luxury, the choice to partner with and launch Thomas Pink in India was obvious. It is a Brand with very high recall and will sit in the Indian wardrobes easily and naturally," Reliance Brands president and chief executive Darshan Mehta said.
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