Big response for sponsoring GKSF

THIRUVANANTHAPURAM: Eight major Indian companies, including public sector banks,  have come forward for the title sponsorship of the fifth season of the Grand Kerala Shopping Festival (GKSF). This is for the first time that a State Government venture has elicited such a huge response from the top players of the Indian industry, a GKSF release here said. The title sponsor will be decided after three rounds of discussions. There was no title sponsor for the first edition of GKSF. For the second, third and fourth seasons, Federal Bank was the title sponsor. "Big corporate houses have begun to view GKSK as the vehicle most ideal to attract the State’s huge consumer population,  especially ladies. Inquiries made by big brands at the national level for sponsorships are proof enough,’’ the release said.