Social Tracker: Advantage Modi in the Narendra Modi versus Arvind Kejriwal social media battle

One of the biggest battles of the Lok Sabha elections 2014 will be fought in the Varanasi seat where Arvind Kejriwal takes on Narendra Modi. An equally vociferous battle is also being fought online. An analysis of three weeks of data from the IBNLive Social Tracker powered by To The New gives a clear indication of which way the wind on the Web is blowing.Narendra Modi maintains his position as the top personality consistently over the last three weeks and compared to his rival for the Varanasi seat negative sentiment towards Modi has also shown rapid decline.