New Delhi: Chinese technology giant LeEco is all set to enter the Indian TV market on August 4. The company has already sent out media invites for its event on August 4 in New Delhi.
While the company has not yet revealed as to what it has up its sleeve for the event, the media invite suggests the launch of TV sets at the event.
"The company will enter the TV market in India on August 4," said a company spokesperson, adding, "We will launch screens at the event". The spokesperson refused to shed more light on what kind of "screens" will be unveiled.
It is believed that the company will introduce its next-generation smart TVs - the Super 4 X50 and the Super 4 X50 Pro - in India next week. Both the models were first unveiled to the world back in April this year.
Both TV sets have a 4K display measuring 50 inches. They are engineered with the latest Springer operating system - EUI5.8 TV. The new TV sets are expected to be first available on the company's own online retail store LeMall.LeEco, this week, bought US consumer electronics company Vizio for $2 billion. California-based Vizio makes affordable flat screen televisions, soundbars and LCD monitors. Founded in 2002, the company is now one of the largest manufacturers of TV sets in the United States.
Vizio's hardware and software units will be operated as a wholly owned subsidiary of LeEco. The company's Inscape TV viewership data business will be spun out as a privately owned company, LeEco said.
LeEco, which positions itself as an internet company, entered the Indian market early this year in January, with the launch of two smartphone models - the Le 1s and the Le Max.
By the end of this year, LeEco plans to have 6,000-8,000 outlets across the country. (With inputs from Agencies)
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