New Delhi: One of the world's biggest, richest and yet so obsessively secretive, Apple is perhaps 'more secretive than the CIA'. Nonetheless, breaking away from the strict protocol, albeit only to an extent, Apple CEO Tim Cook shows off the company's Cupertino, California campus in a video interview with CBS’s Charlie Rose.
Rose also gets Apple's design chief Jony Ive talk about the well-crafted Apple products inside the company's secret design studio where Ive admits he doesn't like people to come as future Apple products are tested there.
While the first part of the interview delves deep into the company's product building procedure and overall vision of the company; in the second video Cook defends the strong encryption that comes with Apple products. He says if the government lays a proper warrant on Apple then they, by law, they will be required to give out that specific information. However, in case of encrypted communication like iMessages, Apple doesn't have access to that.
Watch the videos to get an idea of the labour that goes behind developing one of the most loved consumer technology products in the world; Cook's strong defense of the company's controversial tax strategy; and as Steve Jobs once said, 'a glimpse of Apple's future'- its new corporate headquarters shaped like a spaceship and powered mainly by solar energy!
Part 1
Part 2
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