Mahindra First Choice Wheels in Partnership with Wipro Launches Konnect First Connected Car Device at Rs 7,999

Mahindra First Choice Wheels Ltd. has launched Konnect First – a connected car device designed to upgrade your car into a Smart Car. Conceptualised by MFCWL, the device has been developed by Wipro Limited. Konnect First will be available at more than 1500 MFCWL franchise outlets across 700+ cities through the country.

Konnect First enables the car owner to interact with the vehicle and stay connected to it via a mobile app, available on both iOS and Android platforms. With several features, it offers the car owner a comprehensive package of safety, loss prevention, utility, maintenance and driving analytics in one interface. The sleek device is compatible with 200+ car variants across brands and can be easily plugged into the car’s OBD port to allow the driver access to a suite of additional functions.

“The automotive industry is at the cusp of a revolution with new technologies changing the way we drive. We see no reason why a pre-owned car owner should not have access to these. Mahindra First Choice Wheels is focused on bringing in the latest technologies through innovative solutions for pre-owned car owners in order to make the ownership and driving experience as enjoyable and satisfying as that of a new car owner. We are happy to have Wipro partner us in this endeavor," said Dr. Nagendra Palle, MD & CEO, Mahindra First Choice Wheels Ltd.

“Technology-driven innovations are helping the automotive industry create disruptive and differentiated customer experiences, and engender a whole new value ecosystem. Wipro is delighted to have partnered with Mahindra First Choice Wheels Limited in their connected car endeavor, aimed at providing seamless driving experiences for their customers. Powered by IoT telematics, analytics and the end user’s mobile/web applications and voice interfaces, Wipro’s AutoInsights platform forms the backbone of the Konnect First solution," said Sreenath A V, Senior Vice President, India Business Unit, Wipro Limited.

Konnect First priced at Rs 7,999 comes with a complimentary 1-year app subscription. It also offers a 1-year warranty and after-market customer support.

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