Royal Enfield Sets up a Direct Distribution Subsidiary in Brazil Headquartered in Sao Paulo

Royal Enfield, today announced the opening of its second direct distribution subsidiary outside India, in Brazil. With São Paulo as its Brazilian headquarter representing the largest motorcycle community in the country; the iconic motorcycle brand launched its first flagship store in the heart of the city at Avenida República do Líbano, 2070, Moema.

The newly-formed subsidiary - Royal Enfield Brazil - will be selling to dealers, as well as conduct all front end development and support activities such as marketing and aftersales in the country. Royal Enfield’s first direct distribution subsidiary outside India was - Royal Enfield North America (RENA) that was set up in 2015. The brand also has a strong presence in Colombia, another important two-wheeler market in Latin America.

Speaking at the launch of Royal Enfield Brazil in São Paulo, Royal Enfield President, Rudratej Singh said “We see a huge opportunity in Brazil that has a hugely underserved mid-sized motorcycle market with a massive commuter base. With motorcycle enthusiasts in Brazil waiting to upgrade to simple yet timeless and evocative motorcycles. In the coming years, Brazil can become one of our bastion markets outside of India and help us become a leader in the middleweight motorcycle segment globally"Also Read: Royal Enfield Himalayan Off-Road Adventure: The Dirt-Raider Put to Test

The subsidiary and its regional office in São Paulo is under the leadership of Claudio Giusti, Country Manager, Royal Enfield Brazil, responsible for handling its operation in the market, including sales, marketing, communication, warranty, and after sales.

Royal Enfield has entered the Brazilian market with the lineup of three of its widely popular models including Bullet 500, Classic 500 and the Continental GT (535cc) cafe racer.

“We have a large set of youth in Brazil waiting to kick start their pursuit of exploration and adventure and Royal Enfield is touching the sensibilities of these needs with its authentic pedigree. Motorcycling will be fun again, as it was always supposed to be" added Rudratej.