E-commerce platform Amazon on Monday announced an increase in its standard commission income rates across 20 plus sub-categories for over 50,000 content creators engaged with it.
The revised structure will offer content creators 1.5x-2x increased income across a wide range of product categories, including popular choices like fashion, beauty and personal care appliances, home, kitchen, toys, and books, Amazon said.
The announcement comes ahead of The Amazon Great Indian Festival, which is set to start on September 27.
“This empowers creators to earn more during the peak shopping season and capitalise on the increased consumer demand during the Amazon Great Indian Festival (AGIF),” a company statement said.
Director of shopping initiatives for India and emerging markets at Amazon, Zahid Khan said this enhanced support system will not only benefit creators but also translate into a more engaging and rewarding shopping experience for the customers.
Apart from the overall increase in standard commission income rates, it has also introduced target-linked incentives of up to 10-15 per cent of revenue generated, it added.
As part of the Amazon Live program, hundreds of creators will run over 1,500 live streams across categories including Mobiles, Home Appliances, Home Decor, Fashion and Beauty among many others for the AGIF (Amazon Great Indian Festival), the statement said.
Amazon Great Indian Festival
The Amazon Great Indian Festival is set to start on September 27, with 24-hour early access for Prime members.
A recent Ipsos Research study commissioned by Amazon India reveals a strong enthusiasm among shoppers. An impressive 89% of participants expressed excitement for the festivities, while 71% plan to shop online this year.
This surge in consumer confidence is evident, with nearly half of those intending to shop online stating they will spend more than they did last year. This trend is particularly notable in metro areas (55%) and tier-2 cities (43% in those with populations between 1 to 4 million).
Convenience is a major driver of online shopping sentiment, with 76% of respondents valuing the ability to shop anytime and anywhere. Other significant factors include fast delivery (74%), trust in online events for authentic products (75%), and accessible payment options like no-cost EMI (75%).
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