Mumbai: TV18, one of India's leading television broadcast networks and CNN International, the number one international news brand today announced the extension of their collaboration on CNN-IBN. In the second term, the two sides will strive to take the partnership to next level, enabling CNN-IBN viewers to stay ahead on news from around the world and across multiplatform.
Announcing the extension, Adil Zainulbhai, Chairman, Network18 said, "We are delighted to announce the renewal of this extremely cherished partnership between two most respected brands in journalism. In this second term of our collaboration, we aim to present a brand new CNN-IBN that will bring news with even greater speed, accuracy, clarity and credibility and keep the viewers tuned to global developments much ahead of others. We also intend to cut through the noise and clutter that is currently present in the Indian television news space and offer best practices of journalism that will lead to better understanding of issues. The channel will organize meaningful debates and raise issues that touch the lives of our viewers. With this renewed partnership, we will enhance the process of newsgathering and delivering it to our viewers by informing and enlightening."
Speaking on the occasion, Rani Raad, Chief Commercial Officer, CNN International, said, "We are delighted to have entered into another long term partnership with TV18 that builds on the success we have achieved already for CNN-IBN. We embark on this next chapter with a new management team and a renewed determination to double down on our investments to refresh the brand and support TV18 in ramping up their digital initiatives in 2016 so as to further enhance relevance for the global-minded Indian audience. I'm delighted CNN-IBN is staying in our family of CNN-branded channels around the world that includes CNN Turk, CNN Chile, CNN Philippines, CNN Indonesia and CNN Greece."
The renewed collaboration will see CNN-IBN benefit from its global partner in many ways. Not only will there be synergy in the television and digital medium, the IBN network will be able to raise its knowledge bar and stay ahead of the news curve with the following initiatives:
- Access to CNN's reporters and senior editors around the world to provide international perspective
- Access to some of CNN's best global shows, esteemed guests and analysts
- During breaking news, the channel will be the first to get live reports and discussions in real time from CNN studios around the world
- CNN will provide the technical knowhow and training to CNN-IBN anchors and editors
- Revamp of systems and processes to make them more efficient and in line with global standards
About TV18
Network18 Group is a media and entertainment group with interests in television, internet, films, e-commerce, magazines, mobile content and allied businesses. Through its subsidiary, TV18 Broadcast Ltd. [BSE: 532800, NSE: TV18BRDCST] ("TV18"), the group operates news channels such as CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD, CNN-IBN and IBN7. TV18 also operates a joint venture with Viacom called Viacom18, which houses a portfolio of popular entertainment channels such as Colors, Colors HD, Rishtey, MTV India, MTV Indies, Comedy Central, Vh1, Nick, Sonic, Nick Jr and Viacom18 Motion Pictures, the group's filmed entertainment business. TV18 has also forayed into the Indian factual entertainment space through a joint venture with A+E Networks and operates History TV18. In the regional space, the group operates a Gujarati business news channel - CNBC Bajar, a Marathi general news channel - IBN Lokmat and operates ten regional news channels under the ETV umbrella and five regional entertainment channels under the Colors brand. The group also operates a 24 hour an Indian news channel in English - News18 India, targeting global audiences. TV18 and Viacom18 have formed a strategic joint venture called IndiaCast, a multi-platform 'content asset monetization' entity that drives domestic and international channel distribution, placement services and content syndication for the bouquet of channels from the group and third parties. For more information, log on to www.network18online.com
About CNN International
CNN's portfolio of news and information services is available in six different languages across all major TV, internet and mobile platforms reaching more than 395 million households around the globe, including over 56 million across the Asia Pacific region. CNN International is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America and has an increased presence in the U.S. with its recent launch on CNNgo. Over the years it has won multiple prestigious awards around the world for its journalism, including most recently the Asian Television Award Cable & Satellite Network and Channel of the Year, and is a two-time winner of Royal Television Society News Channel of the Year. CNN Digital is a top network for online news, mobile news and social media. CNN has 42 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company. Get the latest social media updates from CNN at: facebook.com/cnninternational @cnnasiapr.
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