New Delhi: BIG TV is looking for an excuse to exit the second edition of the Board of Control for Cricket in India's (BCCI) Twenty20 tournament - the Indian Premier League (IPL) - due to lack of funds.
However, IPL Chairman and Commissioner Lalit Modi has rubbished media reports of sponsors and partners thinking of pulling out of the IPL.
"I want to make it amply clear that all our sponsors and partners are still on board. They have all paid as per the schedule. In fact, a lot of other sponsors have approached us and are willing to pay more than our existing ones," Modi said at press conference in Mumbai on Friday.
According to sources, Set Max's limited reach to Hindi speaking market has been hampering IPL prospects.
There are also reports that Set Max is not doing enough to monetise IPL during non-IPL season.
On the other hand Sony is expected to give a plan of action on year-round plan to strengthen and monetise IPL franchisee.
On Thursday, CEO of Multi Screen Media, the company that airs channels like Sony Entertainment Television, Max, Sab and Pix Kunal Dasgupta put in his papers.
While the company said in a statement that Dasgupta had quit because of "personal reasons", it is widely believed that he paid the price for the fallout of the sponsorship deal between Multi Screen Media and Big TV which has resulted in a huge monetary loss and for which the BCCI is seeking a compensation to the tune of approximately Rs 137 crore.
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