Express to be media partner for GKSF

THIRUVANANTHAPURAM: In the background of upcoming Grand Kerala Shopping Festival (GKSF 2011-12), ‘The New Indian Express’ has joined the initiative as a media partner for the event on Tuesday.  The festival, managed by the State Government, is the fifth edition of the series.It will start from December 1, 2011, and conclude on January 15, 2012. Attractive  offers and prizes - both for shops and shoppers - makes GKSF a major  shopping festival in the country.The guaranteed prizes for each and every single purchase in the form of scratch ‘n’ win coupons and gift vouchers is a highlight of the festival. Mega prizes up to 101 kg of gold are also up for grabs.This year, GKSF will be providing 100 per cent VAT refund for the consumers from outside Kerala. The initiative is intended to attract more tourists to the state during the season.The MoU for media partnership was signed between Rathan Kelkar, Director, GKSF, and B Nagesh, branch manager, TNIE, at a ceremony here on Tuesday.