In Kolkata, break traffic rules and get a rose

Kolkata: An NGO here is banking on Gandhigiri to make pedestrians and drivers aware of road safety rules.

Members of the NGO Topsia People's Society on Sunday presented red roses to pedestrians and vehicle drivers who violated traffic rules at the busy southern intersection of Park Circus.

"We have distributed nearly 700 red roses to pedestrians and car drivers who violated traffic rules. We distributed about 300 roses within the first hour of our campaign. These statistics confirm the lack of road safety awareness among the pedestrians and drivers," said an NGO official.

"Our Gandhigiri will raise consciousness about road safety rules. Pedestrians who are once given a rose for breaking traffic rules will be more careful in abiding by the rules," said the official.