Microsoft Lumia 535: Microsoft launches the first Lumia phone without Nokia branding; the 5-inch budget phone comes with 5MP rear and front cameras

New York: Microsoft has unveiled a cheaper smartphone, costing about 110 euros ($135), as it eyes emerging and other low-cost markets for growth.

Named the Microsoft Lumia 535, the new model is the first Lumia smartphone under Microsoft's own brand name. The company has released a few Lumia models since it bought Nokia's phone business this year, but those models still carried the Nokia brand.

The Lumia 535 Windows smartphone has a 5-inch screen, as measured diagonally. It comes with 5-megapixel front and rear cameras, which should snap sharper selfies than typical smartphones.

Microsoft is trying to expand its small market share worldwide with cheaper devices.

The Lumia 535 will go on sale this month. The phone will be available in cyan, bright green, bright orange, white, dark grey, and black colours.

Tech specs: Microsoft Lumia 535

Display size: 5-inch display

Front camera: 5MP wide angle

Main camera: 5MP

Flash type: LED flash

Internal storage: 8GB (expandable via a microSD card)

RAM: 1GB

Processor type: Quad-core 1.2GHz

Maximum talk time (2G): 11h

Maximum standby time: 23days

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