Released in India a couple of months after its launch in BlackBerry's main North American markets, the BlackBerry Torch 9800 carries too many expectations on its rather broad shoulders. In status-conscious India that is also concerned about price, BlackBerry is the coolest smartphone brand to flaunt, unlike North America where ‘cool’ and ‘BlackBerry’ are words that no longer seem to go together.
But even in our less fortunate parts it's been fairly clear that BlackBerry desperately needed to come up with something that could match the iPhone and the Android invasion. After all, even banks, the stodgiest of security-conscious businesses, are considering moving away from the BlackBerry platform.
Hence, the expectations from the Torch 9800--the first slider from BlackBerry, and which came with all guns blazing--from a touch screen to an optical trackpad to a QWERTY keypad, powered by the much hyped BlackBerry 6 OS, the highest rated camera on any BlackBerry device, and more.
The launch was the glitziest ever for what is RIM's weapon for choice in the smartphone wars. 'The best BlackBerry ever,' was the punch line and hence the price tag of Rs 35,000 seemed only fair.
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