Kingston (Jamaica): Underlining India's cash-rich status in the world of cricket, organisers of World Cup 2007 will take part in a promotional event in New Delhi later this month.
Chris Dehring, Director and CEO of World Cup West Indies 2007 Inc, and other executives of the committee will participate in a brand promotion event in the city on July 27.
The event will be jointly held by tournament's Official Global Partners -- LG Electronics, Pepsi, Hutch and Hero Honda -- to promote the World Cup brand in India.
Dehring said India was an extremely important market to ICC Cricket World Cup 2007 as it was the next host of the event and provided the largest television audience in addition to being the base for the tournament's four official global partners and two of the official sponsors.
"There is therefore a very strong link between cricket and India. To show our commitment to strengthening this relationship, our executives will participate in this event which will highlight the Cricket World Cup brand in India and offer a taste of what fans can expect in the Caribbean next year," Dehring said in a press release.
"It will also allow us to express support for the tournament's commercial partners who have a vested interest in the World Cup," Dehring added.
Meanwhile, ICC CWC 2007 commercial manager Stephen Price revealed that India had so far recorded the seventh-highest number of applications for tickets which went to sale in May. England topped the list.
Price also disclosed that there had been more than a thousand applications for 'Follow A Path' packages from India fans.
This is the most by fans of any of the 16 participating nations for such packages which would allow them to follow their team from group stage matches right up to the final.
"A significant number of applications have been received for matches that would feature the Indian team should they advance to the second round of the Cricket World Cup," Price said.
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