Dhanteras 2021: Every piece of jewellery tells a story…and this festive season share the festival of light with some sparkling stories. By tradition Dhanteras is an auspicious day to purchase gold. So gear up as this Diwali, tradition meets contemporary with an array of jewellery brands giving the much-needed twist to this age-old custom.
The yellow metal over the years has been a good asset for investment and its value has been appreciated from time to time. “The increasing gold rates have only reinforced the faith among consumers to regard it as a reliable asset. Moreover, since the Government has now made hallmarking mandatory, it will increase consumer confidence further to invest in the yellow metal,” informs Colin Shah, Chairman, Gem Jewellery Export Promotion Council (GJEPC).
The World Gold Council’s Retail Gold Insights: India Jewellery report released last year revealed that although young women are active gold jewellery consumers their future purchase intent could be higher. According to the report 33% of Indian women aged between 18 and 24 years bought gold jewellery in the 12 months preceding the survey in 2019.
Most importantly, when you invest in jewellery, always make sure that every design is backed by a lifelong buyback and exchange system. And every design you choose is made in hallmarked gold and has used certified diamonds.
With an assortment of pieces that complement any ensemble you may choose, this Diwali let your jewels do the talking.
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