The 2022 FIFA World Cup created a massive buzz in India as fans from all states invested their time and emotions in their favourite teams and players, while all of it would have not been possible without the smooth coverage on Sports18 and JioCinema platforms. The Viacom18 Sports made sure that the Indian fans watch the mega sporting carnival with all the ingredients required. They had a world-class studio adorned by an All-Star roster of World Cup heroes including Wayne Rooney, Luis Figo, Robert Pires, Gilberto Silva and Sol Campbell.
The fans were quite excited to watch their favourite stars like Rooney and Figo share their footballing views throughout the tournament. The megastars of the footballing world shared their perspectives during pre-match, mid-match and post-match shows which made the FIFA World Cup, even more, interesting and insightful for many fans.
Through the huge medium, Viacom18 Sports produced a content series with Mahindra celebrating unheralded heroes of football in India. They made sure that the Indian football fans knew more about the unsung stories and heroes of Indian football who didn’t get much attention. The fans got connected with those stories as they want the Indian team to reach the global stage of football and play the FIFA World Cup in future.
They also joined hands with Snap Inc. to offer users a never-seen-before voice-activated AR lens.
All the things worked in the Viacom18 Sports’ favour as the 2022 showpiece even turned out to be the most engaged and viewed FIFA World Cup in India ever
Viacom18 Sports attracted more than 50 brands across e-commerce, banking, financial services, auto, fashion, hospitality and fintech to join them and present the mega FIFA World Cup to the sports-loving fans of India.
The solid digital viewership of the event was supported by wide availability on multiple OEM and CTV platforms such as Jio STB, Apple TV, Amazon Firestick, Sony, Samsung, LG, and Xiaomi, among others. CTV viewers watched the world’s most prestigious football tournament in UHD 4K for the first time ever through JioCinema.
“This demonstrates the power of digital and the preference viewers and fans have shown to consume their favourite events, which will now see Paris Saint-Germain teammates and FIFA World Cup Golden Boot winner Kylian Mbappe and FIFA World Cup and Golden Ball winner Lionel Messi join forces in the Ligue1.”
After the completion of the FIFA World Cup 2022, Viacom18 Sports will now bring the club football back in the action with World Cup stars including Lionel Messi and Kylian Mbappe all set to return to action with Ligue1.
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