New Delhi: Congress is dumping its Jai Ho election campaign worried by its similarity with the National Democratic Alliance's (NDA) 2004 India Shining campaign which failed to click with the voters.
Sources have told CNN-IBN that the Congress will not be using the Jai Ho campaign anymore.
The decision comes soon after Congress General Secretary Rahul Gandhi's statements reiterating the party's commitment to the aam aadmi (common man).
But senior Congress leader Veerappa Moily defended Congress changing its campaign as a dynamic process.
"The content of the campaign is aam aadmi. Even the Jai Ho campaign starts with the aam aadmi. We did not want the campaign to static; we wanted it to be dynamic. So we decided to run the Jai Ho ad for 10 days. It was decided even before the campaign was launched," said Moily.
Jai Ho is a song from the Oscar-winning film Slumdog Millionaire and Congress had been using it for its election campaign.
Music composer AR Rahman and lyricist Gulzar won the Oscar for the song.
Comments
0 comment