The change in the colour combination of the DD News logo on Saturday sparked political turmoil as Information and Broadcasting (I&B) Minister Anurag Thakur traded barbs with TMC supremo Mamata Banerjee, who referred to it as ‘saffronisation.’
In a sarcastic social media post, Thakur responded to the West Bengal Chief Minister, Mamata Banerjee’s constant stance against ‘Saffron’. Thakur taunted Banerjee for her love for ‘saffron’ which is publicly known. He ended his post with ‘Didi, Bharat Mata ki Jai’.
https://twitter.com/ianuragthakur/status/1781696725096464695
Thakur responded to Banerjee’s reaction to the change in DD news logo, where she called the move ‘unethical’ and ‘illegal’.
“I am shocked at the sudden saffronisation and change of colour of our Doordarshan logo when the national elections are taking place across the country! It is absolutely unethical, grossly illegal, and speaks loudly of the pro-BJP bias of the national public broadcaster,” Banerjee wrote in an X post earlier today.
The TMC chief also called for action against the Election Commission of India and urged them to order an immediate reversal of the move.
The new logo of DD News, the news channel of the state-run Doordarshan, has sparked a debate a mere 48 hours after the unveiling of the new logo. DD News’s previous logo was in ruby red colour and the new logo is orange in colour.
The change in the logo has made the news channel subject to criticism from the opposition parties who allege that Doordarshan is undergoing “saffronisation”.
While our values remain the same, we are now available in a new avatar. Get ready for a new journey like never before. Experience the all-new DD News! We dare to put.
The broadcaster, according to government sources, has been changed as red and orange have more visibility and colour combinations that attract more attention.
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