Jaguar has unveiled its new dedicated design studio in Gaydon. The ‘Heart Space’, a collaborative hub at the centre of the new Jaguar Design Studio, will bring together the 280-strong team as it designs future generations of Jaguars. Surrounding the Heart Space are bespoke working environments for the Interior, Exterior and Colour and Materials teams, plus Design Visualisation and Design Technical disciplines.
Jaguar Design is made up of designers from across the globe and from a range of industry backgrounds, including fashion, watch-making, sports and gaming. The designing processes utilise industry-leading technology, including custom-made clay modelling machines allowing 20 models to be worked on at once, virtual reality (VR) systems and an 11-m K digital display wall known as ‘The Electric’. The floor area of the new Jaguar Design Studio measures over 12 000 metre squares – an increase of around 33 per cent of the total previous studio spaces based in Whitley.
Julian Thomson, Design Director, Jaguar, said: “Jaguar has a unique heritage as a design-led brand and this will always be a central pillar of our DNA. The design values and philosophy that were created by Jaguar’s founder, Sir William Lyons, remain the same and this building will allow us to design the very best cars for our customers, far into the future. In the design team, we understand the issues that are facing the automotive industry and can respond accordingly through innovation and creativity.
“The new facility brings the entire design team together in one hugely creative space. We truly believe that inspiration comes from interaction and collaboration. Our studio is fitted with the latest technologies but, just as important, is the diversity of human expertise and our passion for Jaguar which helps us design the extraordinary.”
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