New Delhi: An ACNielsen global survey on consumers' attitudes towards shopping has branded Indians as the biggest shopaholics of the world along with some other Asians. The survey has also confirmed that world's biggest shopaholics are to be found in Asia.
It revealed that while one in four consumers elsewhere shops once a month 'as a form of entertainment', one in four Asians views shopping as 'something to do' once a week. As many as 32 per cent of Indians shop once a month and 22 per cent indulge in it once a week.
According to the survey, seven of the top 10 nations who shop once a week simply to amuse themselves, all hail from Asia. The ACNielsen Online Consumer Confidence Survey is aimed at gauging consumers' current confidence levels, spending habits/intentions and current major concerns.
The survey was conducted with a sample of 23,500 consumers who are regular Internet users - in 42 markets: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, South Korea, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, UAE, United Kingdom, and the United States.
"With an increase in the sheer number of malls and modern format stores shopping has almost become a national pastime in our country especially in the cities, said Sarang Panchal, Executive Director, customised research, ACNielsen South Asia, in a media statement.
"No one wants to be left behind, Indian consumers are ever willing to upgrade their knowledge where latest trends are concerned and these definitely helped in increasing the footfalls in all these modern malls mushrooming across the city."
"There are shopping malls with modern facilities catering to all income levels and social groups of all sections of society," added Panchal.
"In congested Indian cities where accommodation is cramped and people often live with extended families, the shopping mall has become a home away from home."
The upside of this lifestyle for retailers is that, with the money these consumers save on living at home, there's simply more to spend at the shopping mall," he adds.
Russians, Japanese, Hungarians, and Swedes say they find shopping for clothes “therapeutic”, according to the online survey.
A third of Chinese consumers and one-fifth of Indians also say shopping for clothes is their favourite indulgence.
In the global top 10 ranking, Italy is the only European nation in which people consider couture acquisition a “favourite” thing to do.
71 per cent of Indian consumers described grocery shopping as a necessary chore, compared to 46 per cent who said so for buying clothes.
"There is a huge opportunity for grocery retailers to exploit the situation and change the mindset," Panchal said. "Grocery shopping should be converted into an appealing experience."
Comments
0 comment