New Delhi: Minister of Commerce and Industry Kamal Nath emphasized that the credibility of brand India must come in it's standing as a hub of investment opportunity rather than a huge market base.
In the keynote address at the 7th Marketing Summit organized by the Confederation of Indian Industry (CII) on Thursday, Kamal Nath talked about the global sentiment of India as "the champion of globalisation".
Asserting that India has becomes globally competitive, the minister emphasized the need to communicate globally that the country was not only 'incredible India but credible India'.
He went on to laud the efforts of the India Brand Equity Foundation (IBEF) as a key player in building the new global Indian brand.
"The session set the tone for marketers to learn the benefits of simulating a future for a brand rather than banking upon the past brand images," Kamal Nath said.
CII President R Seshasayee also expressed confidence over country's surging growth and buoyant environment and affirmed India as one of the hottest destinations for trade and commerce.
However, he expressed a need to emphasize the indigenous brand of India.
"India is now one of the top five brands but Indian brands are yet to arrive," Seshasayee said.
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