There are many big brands and companies in India that have been making products for a long time. These products have been used widely, but it is important to know the name behind these companies. Today, we are going to talk about one such company and its owners, who have shaken the consumer market with a variety of products. Everyone must have heard about products like Moov, Fogg, Itch Guard, Dermicool, and D’Cold Total. These products are manufactured by a company named Vinni Cosmetics. The company was started by Darshan Patel. He is the MD of Vinni Cosmetics. The market value of his company is more than Rs 10,000 crore. Let’s look at the success story of Darshan Patel.
Darshan Patel has always created products keeping in mind the needs of customers in business. In an interview, he once revealed that while he was waiting for a train at the Churchgate station in Mumbai, he saw that the heels of most of the women were torn. At that time, he wanted to make a product that could fix this problem. That’s when he got the idea of crack cream. He had no formal education in business. He had not even worked in the cosmetic industry, but he just knew that he wanted to make a product to solve the problem of cracked heels. As a result, he worked hard and launched this product.
Apart from that, another product of Darshan Patel that became popular among the masses is Fogg deodorant and perfume. The product has a famous tagline that says, ‘India mein toh fogg chal raha hai’ and it has become very popular in every home. Fogg competed with deos like Park Avenue, Axe, Set Wet, and Denver and made a name for itself in the Indian consumer market. In 2020, Fogg had a 16 percent share in the deo market worth Rs 4000 crore.
He also took his family firm, Paras Pharmaceuticals, as one of the fastest-growing pharma companies in the country. They produced popular products like Moov, Dermicool, and Itchguard, and it was worth Rs 3,260 crore in 2010.
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