Bikes To Horses, Hyderabad Zomato Executive's Unconventional Ways To Deliver Food At Your Doorstep

The internet is buzzing with a video featuring Zomato executive Syed Farooq delivering food on a horse in Hyderabad. The video has captivated viewers who watched in sheer amazement. Local 18 Telugu sought to learn more about Farooq and, after obtaining his address, got in touch with him. Farooq revealed that due to his poor economic condition, Majlis Bachao Tehreek, a Telangana-based political party, reached out to him and provided financial assistance of Rs 10,000.

Farooq explained that the decision to use a horse was prompted by the truck drivers’ protests against the new hit-and-run law. He narrated his struggle to find petrol for his bike, waiting for three hours in a queue at a petrol pump without success. Faced with this challenge, Farooq decided to use his brother’s horse for the food deliveries. The video of Farooq has gained considerable attention online, with viewers appreciating his dedication to his job.

Some users speculated whether the video was a PR technique employed by Zomato.

Others humorously pondered the state of the delivered food after going through a bumpy horse ride.

India Today interviewed Farooq, inquiring if he had previous experience with horse riding. Farooq confirmed that he is well-versed in horse riding, having engaged in the activity for a long time. A Zomato employee for the past 6-7 months, Farooq shared that he used to work as a car driver but left the profession due to financial difficulties.

Farooq completed two food deliveries using the horse, surprising the customers who received their orders via this unconventional method. The customer initially believed Zomato had introduced a new mode of food delivery.

The video has gone viral, being shared across numerous media platforms.