Mumbai: It's a cause that they all believe in and the mission is serious. Thirty celebrities from Bollywood and the small screen have joined hands to help raise AIDS awareness.
They are doing it in a way they know best — performing in front of the camera with a TV series called Haath Se Haath Mila.
Presently the celebs are shooting for a music video to promote the series.
Says Bollywood Director, Kunal Kapoor, "We are not holding hands because we love each other, we are doing this because we want to spread the message of AIDS."
However, actor Ashmit Patel adds voices a concern. "I just hope that the message doesn’t get down because of all the personalities involved," says he.
Nonetheless, most of the celebrities involved feel that the video will go far in creating awareness about the dreaded disease.
The lyrics for the song have been written by Javed Akhtar and the music has been composed by Shankar, Ehsaan and Loy. Sonu Nigam and Shreya Ghoshal have sung the song.
The video will hit TV screens by the end of February and the makers hope with so many faces, the message will finally reach the masses.
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