Campaign to bring happiness

BANGALORE: Ushering in the New Year with optimism and happiness, Coca-Cola is launching its new communication campaign — ‘Believe in a Happier Tomorrow’.The campaign weaves a world of hope and optimism, with reasons to believe in ‘happiness’ and to believe that the future will be brighter and happier. This is an endearing campaign that opens happiness in all by showing that there is more good in the world than bad. The communication is anchored in optimism and gives people myriad reasons to believe in a happy and wonderful 2012.Speaking about the campaign, Anupama Ahluwalia, Vice President, Marketing, Coca-Cola India and South West Asia, said, “Our latest campaign captures the spirit of hope and optimism. We are confident that the new campaign will strike a chord of happiness with our consumers and the chorus of happy children will warm the hearts.”