Giris novel way to reach rasikas

CHENNAI: Giri Trading Agency has promoted aspiring talent for the past four years by making them give live performances at its stores in Mylapore. Now, it has tied up with various sabhas and new talents in a tripartite agreement of revenue sharing.Giri’s digital downloading wing will be making audio CDs available in digital format all over the world within a very short time of the artistes’ performance. It is a hope for every artiste to reach out to rasikas around the world and also receive their royalties within a quarter of downloads. The music download facility is available in all of Giri's 15 outlets. From the download log, each artiste will be aware of their performance and what the audience has liked the most.