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At a time when a big question mark hangs over the credibility of the media, what does the future hold for the fourth estate? Paranjoy Guha Thakurta, an eminent journalist, believes public demand for greater transparency in political reporting will lead to a change for the better.
Delivering Pr o f S Bashiruddin Memorial Lecture on Media Ethics at the Administrative Staff College of India here on Thursday, he felt it was imperative for the media to find ways of self-regulation. He, however, admitted that corruption was deeprooted in the fourth estate as well.
“Corruption in media is nothing unique or new. It is as old as the media itself. It’s unfortunate but true. How can one be ethical and be part of media?,” he asked and opined that the issue of paid news and advertorials should be first discouraged.
“The whole business of advertorial and advertising masquerading as news has become a very very pernicious phenomenon. And even the majority of stringers in the state are expected to raise advertorials and advertising revenue and also develop as journalists,” he pointed out and termed it a wrong path for the media to take.
Warning that individual c o r r u p t i o n i n t h e media should not be underestimated, he said the nexus of business, politics and crime including bureaucracy and media, posed a grave threat to democracy.
“Journalism is supposed to be for a mission, but now it’s for commission,” he lamented.
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