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R Balki's PadMan, co-starring Akshay Kumar, Sonam Kapoor and Radhika Apte in key roles, is all set to hit the theatres this Friday after pushing its release date to secure a solo release for Sanjay Leela Bhansali's Padmaavat. While the viewers are excited to watch the film on big screen, the makers are leaving no stone unturned in using several creative strategies to promote the film. The latest one is the PadMan Challenge that has already taken the social media by storm.
The idea of this challenge is to break the taboo surrounding menstrual hygiene and sanitary pads by posting a photo with a sanitary napkin on social media. Started by the original Pad Man of India, A Muruganantham, the challenge has now been accepted by several celebrities including the likes of Karan Johar, Deepika Padukone, Anushka Sharma, Alia Bhatt, Aamir Khan, Diana Penty, Varun Dhawan, Ayushmann Khurranna among others.
"Yes that’s a Pad in my hand & there's nothing to be ashamed about. It's natural! Period. #StandByHer Copy, Paste this & Challenge your friends to take a photo with a Pad!" wrote Muruganantham.
#PadManChallengeYes that’s a Pad in my hand & there's nothing to be ashamed about. It's natural! Period. #StandByHerCopy, Paste this & Challenge your friends to take a photo with a Pad!Here I am Challenging @akshaykumar @mrsfunnybones @sonamakapoor @radhika_apte pic.twitter.com/ULJuJmSeZN— A Muruganantham (@murugaofficial) February 2, 2018
Twinkle Khanna posted a photo challenging Aamir Khan and Shabana Azmi. Aamir Khan, too, did the same and further asked Amitabh Bachchan, Shah Rukh Khan and Salman Khan to join.
Thank you for tagging me @murugaofficialYes, that’s a Pad in my hand & there's nothing to be ashamed about. It's natural! Period. #PadManChallengeCopy, Paste this & Challenge your friends to take a photo with a Pad!Here I am Challenging @aamir_khan @AzmiShabana @hvgoenka pic.twitter.com/QXYBwVfYV0— Twinkle Khanna (@mrsfunnybones) February 2, 2018
Thank you @mrsfunnybones Yes, that’s a Pad in my hand & there's nothing to be ashamed about. It's natural! Period. #PadManChallenge. Copy, Paste this & Challenge your friends to take a photo with a Pad. Here I am Challenging @SrBachchan , @iamsrk & @BeingSalmanKhan pic.twitter.com/lY7DEevDmD— Aamir Khan (@aamir_khan) February 2, 2018
pic.twitter.com/SWMpb2PXPx— Azmi Shabana (@AzmiShabana) February 3, 2018
Sonam challenged Arjun Kapoor, Swara Bhaskar and Jaqueline Fernandez to do the same.
Thank you @murugaofficial for the #PadManChallenge ! Yes that’s a Pad in my hand & I don’t feel weird. It's natural, Period!Copy, Paste this & Challenge your friends to take a photo with a Pad!Here I am Challenging @ReallySwara @Asli_Jacqueline @arjunk26 pic.twitter.com/nk9d7dTu61— Sonam Kapoor (@sonamakapoor) February 3, 2018
The trail is still continuing with several Bollywood biggies joining the league.
Just hanging around in the gym.. with a pad :) no biggie! Thank you @akshaykumar for the challenge.. I shall challenge my fellow gym-ers @YasminBodyImage @Sophie_Choudry & @impoornapatel #PadManChallenge pic.twitter.com/xHLaSwt39Q— Alia Bhatt (@aliaa08) February 2, 2018
Me and @AnushkaSharma just holding a pad no big deal. Best of luck @akshaykumar @sonamakapoor @radhika_apte for #PaDman. Nominating @karanjohar #katrina @iTIGERSHROFF . It was discussed and these are both our nominations!!! pic.twitter.com/A8pTM67zrT— Varun Dhawan (@Varun_dvn) February 5, 2018
Pad in hand! Nothing to be Ashamed of! PERIOD. Wishing #padman big success ! Can’t wait to see it this friday! @akshaykumar @mrsfunnybones @sonamakapoor @radhika_apte ! Passing the challenge to @shahidkapoor @RanveerOfficial @ektaravikapoor pic.twitter.com/ZZr2zgzOyl— Karan Johar (@karanjohar) February 5, 2018
PDA with a PAD. There’s nothing to be ashamed about, no big deal. Thank you for tagging me @DianaPenty . Nominating @iHrithik , @Shanoozeing & @nikhil_thampi Lots of love and luck to @akshaykumar , @sonamakapoor and @radhika_apte #PadmanChallenge pic.twitter.com/4f0kU3viUa— vaani kapoor (@Vaaniofficial) February 5, 2018
Thank you for tagging me to this challenge @sonamakapoor Yes, that’s my cat #Kulfi and me and a Pad in my hand.. u know Life as usual! There is nothing to be ashamed. It's natural! Period. #PadManChallengeHere I am Challenging @RichaChadha @humasqureshi @SethShruti @konkonas pic.twitter.com/EO29stwt53— Swara Bhasker (@ReallySwara) February 3, 2018
Yes, that’s me and a Pad in my hand.. u know Life as usual! There is nothing to be ashamed. It's natural! Period. #PadManChallengeHere I am Challenging @Saqibsaleem @theathiyashetty @itsSSR @HarshKapoor_ All the best @akshaykumar @sonamakapoor @mrsfunnybones @radhika_apte pic.twitter.com/Z3mthbOkP7— Huma Qureshi (@humasqureshi) February 4, 2018
Challenge accepted @radhika_apte... Here it is- A pad... Even princesses use it! Its natural! Period! #PadManChallenge... Here I’m challenging @RajkummarRao @DianaPenty and @FarOutAkhtar... pic.twitter.com/Gl8fVFieSX— Aditi Rao Hydari (@aditiraohydari) February 3, 2018
I accept this challenge @radhika_apte. And now I nominate @psbhumi @sanyamalhotra07 and @RajkummarRao for the #PadManChallenge ✌️Go for it guys! pic.twitter.com/RWinMmB9uh— Ayushmann Khurrana (@ayushmannk) February 3, 2018
Thank you for tagging me @sonamakapoorYes, that’s a Pad in my hand & there's nothing to be ashamed. #PadManChallengeHere I am challenging @Varun_dvn @ParineetiChopra @AnilKapoor pic.twitter.com/6ERcZPTlLo— Arjun Kapoor (@arjunk26) February 3, 2018
Here you go @aditiraohydari! Got the @Pinkvilla crew, @shaanmuofficial & my team to join in too! That’s us, with a pad. No shame. No humiliation. Cos it’s natural, right?♀ Passing on the baton to @anushkasharma, @vaaniofficial, @thejohnabraham & @homiadajania #PadManChallenge pic.twitter.com/1DfHYN2SCE— Diana Penty (@DianaPenty) February 4, 2018
#PadManChallenge with the most wonderful @AnilKapoor. @akshaykumar @sonamakapoor @radhika_apte. It’s Natural. Period. Here we go @ayushmannk & @aditiraohydari. pic.twitter.com/9Kv0VoLbtJ— Rajkummar Rao (@RajkummarRao) February 4, 2018
Thank you @ayushmannk for tagging me! Yes, that’s a pad in my hand & there’s nothing to be ashamed about. It’s natural! Period. #PadmanChallange copy paste this & challenge your friends to take a photo with a pad!Here im challenging @fattysanashaikh @Aparshakti and @Ashwinyiyer pic.twitter.com/Ao1wkpj1xX— Sanya Malhotra (@sanyamalhotra07) February 3, 2018
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