Shahid Kapoor, Kriti Sanon's Rom-Com To Now Release On Valentine's Week

Shahid Kapoor and Kriti Sanon are set to star in an upcoming untitled romantic drama, sparking considerable excitement among fans. Several weeks ago, the film’s producers unveiled a poster showcasing the lead actors and announced a release date of December 8. However, trade expert Taran Adarsh has recently confirmed a change in the release plan, rescheduling it for the Valentine’s Day 2024 week. The film, still without an official title, is now slated to hit theatres on February 9, 2024. This development has added even more anticipation and curiosity among fans.

As per a report from Pinkvilla, the decision to shift the release date to February aligns with the film’s best interests. “It’s a decision taken in the best interest of the film. The makers are now looking to hit the big screen in the month of February – which is the month of love. The release period of Valentines’ Day is also in sync with the core plot of the film, appealing to the youth,” a source told Pinkvilla.

Additionally, the report stated that the film heavily relies on its music, which the makers plan to leverage in their promotional efforts. “The film has some peppy dance numbers and will feature Shahid and Kriti at their best showcasing their dancing skills. There is also a romantic number, which could catch up in a big way with the audience. The flavour of the story added with music will make it the perfect bet for Valentines’ Day release for the young cine-going audience,” it said.

In addition to Shahid Kapoor and Kriti Sanon, the movie features veteran actors Dharmendra and Dimple Kapadia in prominent roles. Produced by Dinesh Vijan, Jyoti Deshpande, and Laxman Utekar, the romantic film is directed by Amit Joshi and Aradhana Shah.

A few days ago, Maddock Films posted the film’s poster on their Instagram account, revealing the release date. The movie’s poster had the tagline, “An impossible love story.” The caption of the post reads, “Mark your calendars for this impossible love story that unfolds on 7th December 2023! Brought to you by Jio Studios and Dinesh Vijan starring Shahid Kapoor & Kriti Sanon together for the first time ever!”

On the professional front, Shahid Kapoor recently featured in Bloody Daddy, which chose an OTT release over theatres. Kriti Sanon, on the other hand, was last seen in the film Adipurush. The actress will be next seen in the film The Crew, co-starring Kareena Kapoor Khan and Tabu in the lead roles.