Adding novelty to Ganesh Chaturthi celebrations in Mumbai this year, leading FMCG conglomerate Dharampal Satyapal Group (DS Group) unveiled a unique Ganesh idol using a blend of the five flavours of its leading hard-boiled candy, Pulse.
Along with the idol, installed in the famous Lalbaugcha Raja Pandal in Mumbai, the DS Group will also sample its specially curated ‘Pulse Laddu Candy’ — a spherical candy with a refreshing look resembling a modak — at pandals in seven key locations of Maharashtra: Mumbai, Pune, Nasik, Aurangabad, Jalgaon, Latur, and Nagpur besides undertaking other consumer engaging activities.
The sculpture will be dismantled in accordance with established norms, and fresh stock of Pulse Candy equivalent to the amount of candies used in the making of the Ganesh idol will be distributed to underprivileged children through NGOs in and around Mumbai, DS group said.
Announcing the initiative, Arvind Kumar, GM, DS Foods Limited (Confectionery), said: “We are delighted to be a part of the vibrant and joyous celebrations of Ganesh Mahotsav. This festival embodies the spirit of togetherness, tradition, and devotion, which aligns perfectly with DS Group’s values. Through our association with Lalbaugcha Raja and other pandals in Maharashtra, we wish to strengthen our relationship with our consumers by celebrating it together. We invite everyone to join us in this ‘Pulse-ful’ celebration.”
Additionally, well-known AI artist Arun Nura has created a video for the DS group which encapsulates the spirit of the Ganesh festival, explaining the origins and evolution of Ganesh Chaturthi. The voiceover for the video is by the well-known Indian actor and film director, Shreyas Talpade.
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