PM Modi's 'Mann Ki Baat' Journey At A Glance: Prez Murmu Receives Copy of Book Celebrating 100 Episodes

President Droupadi Murmu on Friday received a copy of a book, ‘Igniting Collective Goodness: Mann ki Baat@100’, compiled by BlueKraft Digital foundation and published by Westland books on Prime Minister Narendra Modi’s radio broadcast.

Akhilesh Mishra, CEO of BlueKraft Digital Foundation, led his team members to meet the President at Rashtrapati Bhavan.

THE BOOK

The journey of Mann Ki Baat has been meticulously chronicled to celebrate the significant milestone of 100 episodes of this popular radio show. The book, ‘Igniting Collective Goodness: Mann Ki Baat @ 100,’ pays tribute to this inspirational journey, featuring a special foreword authored by Prime Minister Narendra Modi himself. Now available online, the book goes beyond being a mere collection of transcripts or a reflection of the past; instead, it serves as a compelling chronicle of India’s evolving narrative of progress.

‘Igniting Collective Goodness: Mann Ki Baat @ 100’ provides valuable insights and offers a comprehensive, section-by-section analysis that encompasses a wide spectrum of sectors and regions. The first section delves into the unique approach taken by PM Modi to establish an effective two-way dialogue between himself and the nation. The second section sheds light on how PM Modi’s appeals for social change consistently resonate with the citizens of the nation. The third section celebrates the richness of India’s civilization, and the fourth and final section presents statistical data related to the popular radio show. Additionally, this section also presents both qualitative and quantitative analyses of the listeners and episode content, uncovering captivating insights.

THE SHOW’S MASSIVE REACH

The 100th ‘Mann Ki Baat’ radio address was telecast on April 30. From politicians to cleanliness workers, railway stations to madrassas, citizens across the length and breadth of the country tuned into the 100th episode of PM Modi’s radio show. The monthly radio show completed nine years in October.

In his 100th address, PM Modi had said: “I just don’t feel that I am even a little far from you. For me Mann Ki Baat is not a programme, for me it is a matter of faith, of worship, or vrat [fast]. Like when people go to worship God, they bring along a thaal of prasad [offerings]. For me, ‘Mann Ki Baat’ is like a thaal of prasad at the feet of God in the form of janata-janardan, the people.”

The milestone broadcast was an occasion for PM Modi to walk down the memory lane as he the Prime Minister recollected several moments from his past addresses. During the 100th episode on Sunday, PM Modi also had a telephonic conversation with some people who were featured earlier on the broadcast for their unique initiatives.

Noting that the programme started on October 3, 2014 on the occasion of Vijaya Dashami, he had said it has also become a unique festival of goodness and positivity of the countrymen.

According to a survey by the Indian Institute of Management (IIM)-Rohtak, a powerful and decisive leadership that speaks to establish an emotional connect with the audience was one of the reasons for the popularity of the show. Ahead of the 100th episode broadcast, the survey said that more than 100 crore people — 96% of the population — have listened to it at least once, while 23 crore are regular listeners.

The Prime Minister was credited by the population of the country as knowledgeable and having “sympathetic and empathetic” approach. Direct engagement with the citizens and guidance was also cited as reason for the trust the programme has established, according to the survey.