New Delhi: After a five-month gap, Nestle’s Maggi is back and this time, also in an exclusive partnership with online shopping portal Snapdeal.
The instant noodles will be sold through flash sales on the online portal starting today and the welcome kit - priced at Rs 144 - will include 12 packs of Maggi along with freebies.
As with flash sales or deal-of-the-day sale model, a product is offered in limited quantity for a certain period of time and customers have to pre-register before the product goes on sale to avail the deal.
Earlier this year, Maggi was banned after it was allegedly found to have lead content beyond permissible limits. However, following tests by government-accredited laboratories, the ban on the noodles has been lifted, albeit in limited states.
Maggi has been relaunched in 100 towns through 300-odd distributors and will be rolled out in many more areas in the coming days, Nestle India Chairman and Managing Director Suresh Narayanan said.
Nestle India is rolling out the product in a staggered manner across the country, except in eight states where it is still not allowed.
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