Snap Inc will roll out new features to make it easier for brands to create augmented reality shopping experiences on its Snapchat app as well as a flying camera, the company said on Thursday at its annual presentation to showcase new technology.
The Santa Monica, California-based company announced the pocket-sized camera called Pixy, which can fly a few feet above its owner to take photos and videos before landing in the palm of the hand, in a renewed push to grow its hardware business. Pixy will cost $230 and will be sold in the United States and France, Snap said.
We had so much fun at Snap Partner Summit — a big thanks to our partners, who help make possible our vision for computing overlaid on the real world through AR. Click to check out just a few of the exciting updates from the day.https://t.co/fGmtG2lkAS pic.twitter.com/Knb3dvn03I— Snap Inc. (@Snap) April 28, 2022
The theme for Snap’s Partner Summit was “Back to Reality," reflecting the company’s focus over the past few years on augmented reality (AR), a type of technology that enhances photos, videos or the experience of the real world with computerized images.
“We believe there’s a tremendous amount of opportunity to build tools … that are connected to what we see in front of us," Bobby Murphy, co-founder and chief technology officer at Snap, said in an interview.
The company is also rolling out a new feature called “Dress Up" on Snapchat in which users can browse AR shopping filters that let them virtually try on clothing and accessories.
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Snapchat now has more than 600 million monthly users globally, up from 500 million last year.
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