It is well known that maintaining a healthy rapport with the social media group helps in enhancing your brand, increasing visibility and generating leads. With social media becoming an integral part of our lives today, every prominent healthcare brand in India are becoming very active on social media. To bring into perspective the relevance of social media in modern healthcare, research shows 78 out of 100 leading healthcare providers in the world have a specific focus on social media platforms, primarily Facebook.
Though prominent healthcare player in India follow this trend and established themselves on social media, they fail in keeping their patrons engaged and stop being responsive to their audience, owing to lack of importance to the platform or failure to understand its impact. It is here where Vasan Eye Care prevails over the rest. Their social media engagement strategy seems to be delivering relevant content via eye care advices, educating public on eye conditions and such timely and genuine engagement. The page has also seen a steady increase in queries, all responded to promptly. One can also notice that there are increasing instances of people making online appointments for even cataract procedures and LASIK, all of which were duly facilitated by the team.
No wonder, they have managed to achieve what no one in their sector has managed to achieive - 1 lakh FB fans for an eye care provider. Visit Vasan Eye Care
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